All Stories

  1. Social media marketing, brand experience, and masstige brands in an emerging market: navigating engagement

    Article • Journal of Strategic Marketing, February 2026, Taylor & Francis

    DR JUSTIN PAUL

  2. Determinants of chatbot continuance intention in airlines: theory and evidence

    Article • Journal of Research in Interactive Marketing, January 2026, Emerald

    DR JUSTIN PAUL

  3. Micro-celebrities’ interactive impact on brand attitude and purchase intentions

    Article • Marketing Intelligence & Planning, May 2025, Emerald

    DR JUSTIN PAUL

  4. Hello! How Can I Help You? Role of Technology Appetite on AI Adoption in the Post‐Pandemic Era

    Article • R and D Management, April 2025, Wiley

    DR JUSTIN PAUL

  5. Unveiling the Metaverse retail environments: understanding consumer gratifications and buying behavior

    Article • Journal of Research in Interactive Marketing, February 2025, Emerald

    DR JUSTIN PAUL

  6. Developing and validating a scale for entrepreneurial marketing orientations: EMICO framework and its impact on business performance in startups

    Article • Journal of Organizational Change Management, September 2024, Emerald

    DR JUSTIN PAUL

  7. Marketing Outcomes and Shareholder Value: A Review and Research Agenda

    Article • International Journal of Market Research, August 2024, SAGE Publications

    DR JUSTIN PAUL

  8. Signaling theory and its relevance in international marketing: a systematic review and future research agenda

    Article • International Marketing Review, April 2024, Emerald

    DR JUSTIN PAUL

  9. When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products

    Article • Journal of Business Research, April 2024, Elsevier

    DR JUSTIN PAUL

  10. Factors influencing behavioural intention to avail omnichannel service among Gen Y consumers

    Article • Benchmarking for Quality Management & Technology, March 2024, Emerald

    DR JUSTIN PAUL

  11. “I can't look at you while talking!” – fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior

    Article • Journal of Research in Interactive Marketing, December 2023, Emerald

    DR JUSTIN PAUL

  12. Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA

    Article • Journal of Retailing and Consumer Services, May 2023, Elsevier

    DR JUSTIN PAUL

  13. INNOSERV: Generalized scale for perceived service innovation

    Article • Journal of Business Research, May 2023, Elsevier

    DR JUSTIN PAUL

  14. Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?

    Article • Journal of Decision System, April 2023, Taylor & Francis

    DR JUSTIN PAUL

  15. Watching is valuable: Consumer views – Content consumption on OTT platforms

    Article • Journal of Retailing and Consumer Services, January 2023, Elsevier

    DR JUSTIN PAUL

  16. Corrigendum to “Intrinsic motivation of luxury consumers in an emerging market” [J. Retailing Consum. Serv. 61 (2021) 1–11/102531]

    Article • Journal of Retailing and Consumer Services, January 2023, Elsevier

    DR JUSTIN PAUL

  17. Organic food consumption and contextual factors: An attitude–behavior–context perspective

    Article • Business Strategy and the Environment, November 2022, Wiley

    DR JUSTIN PAUL, Dr. Mohd Adil

  18. Adoption of digital financial transactions: A review of literature and future research agenda

    Article • Technological Forecasting and Social Change, November 2022, Elsevier

    DR JUSTIN PAUL

  19. Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis

    Article • Journal of Business Research, November 2022, Elsevier

    DR JUSTIN PAUL

  20. Visual merchandising and store atmospherics: An integrated review and future research directions

    Article • Journal of Business Research, November 2022, Elsevier

    DR JUSTIN PAUL

  21. Masstige scale: An alternative to measure brand equity

    Article • International Journal of Consumer Studies, September 2022, Wiley

    DR JUSTIN PAUL

  22. Factors affecting green purchase behavior: A systematic literature review

    Article • Business Strategy and the Environment, September 2022, Wiley

    DR JUSTIN PAUL, Professor Kavita Sharma

  23. Theory generation from literature reviews: A methodological guidance

    Article • International Journal of Consumer Studies, September 2022, Wiley

    Professor Rodoula H. Tsiotsou, DR JUSTIN PAUL

  24. Nostalgia: A Review, Propositions, and Future Research Agenda

    Article • Journal of Advertising, August 2022, Taylor & Francis

    DR JUSTIN PAUL

  25. Consumers' relationship with mass prestige brands and happiness

    Article • European Management Review, August 2022, Wiley

    DR JUSTIN PAUL

  26. Role of social media on mobile banking adoption among consumers

    Article • Technological Forecasting and Social Change, July 2022, Elsevier

    DR JUSTIN PAUL

  27. Examining guests’ experience in luxury hotels: evidence from an emerging market

    Article • Journal of Marketing Management, June 2022, Taylor & Francis

    DR JUSTIN PAUL

  28. Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents

    Article • International Journal of Market Research, June 2022, SAGE Publications

    DR JUSTIN PAUL

  29. Demystifying tourists’ intention to purchase travel online: the moderating role of technical anxiety and attitude

    Article • Current Issues in Tourism, May 2022, Taylor & Francis

    DR JUSTIN PAUL

  30. The internationalization of Australian innovative small‐to‐medium enterprises utilizing wholly foreign‐owned entities in China

    Article • Thunderbird International Business Review, May 2022, Wiley

    DR JUSTIN PAUL, Assoc. Prof. Dr Rohail Hassan

  31. Blockchain for SME Clusters: An Ideation using the Framework of Ostrom Commons Governance

    Article • Information Systems Frontiers, May 2022, Springer Science + Business Media

    DR JUSTIN PAUL

  32. The virality of advertising content

    Article • Journal of Research in Interactive Marketing, May 2022, Emerald

    DR JUSTIN PAUL

  33. The role of brand experience, brand resonance and brand trust in luxury consumption

    Article • Journal of Retailing and Consumer Services, May 2022, Elsevier

    DR JUSTIN PAUL

  34. Mass prestige, brand happiness and brand evangelism among consumers

    Article • Journal of Business Research, May 2022, Elsevier

    DR JUSTIN PAUL

  35. Relationships among actors within the sharing economy: Meta-analytics review

    Article • International Journal of Hospitality Management, May 2022, Elsevier

    DR JUSTIN PAUL

  36. Bandwagon effect revisited: A systematic review to develop future research agenda

    Article • Journal of Business Research, April 2022, Elsevier

    DR JUSTIN PAUL

  37. The role of organismic integration theory in marketing science: A systematic review and research agenda

    Article • European Management Journal, April 2022, Elsevier

    DR JUSTIN PAUL

  38. The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

    Article • Psychology and Marketing, March 2022, Wiley

    DR JUSTIN PAUL

  39. Consumers’ untrust and behavioral intentions in the backdrop of hotel booking attributes

    Article • International Journal of Contemporary Hospitality Management, March 2022, Emerald

    DR JUSTIN PAUL

  40. Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?

    Article • Psychology and Marketing, March 2022, Wiley

    DR JUSTIN PAUL

  41. Frugal innovations: A multidisciplinary review & agenda for future research

    Article • Journal of Business Research, March 2022, Elsevier

    DR JUSTIN PAUL, Professor Marina Dabic

  42. Role of emerging markets vis-à-vis frontier markets in improving portfolio diversification benefits

    Article • International Review of Economics & Finance, March 2022, Elsevier

    DR JUSTIN PAUL

  43. Revisiting models of internationalization: Pre‐export phase and lateral rigidity of emerging market Small and Medium Enterprises

    Article • Thunderbird International Business Review, February 2022, Wiley

    DR JUSTIN PAUL

  44. Role of socioemotional wealth (SEW) in the internationalisation of family firms

    Article • International Journal of Entrepreneurial Behavior & Research, February 2022, Emerald

    DR JUSTIN PAUL

  45. Healthcare apps’ purchase intention: A consumption values perspective

    Article • Technovation, February 2022, Elsevier

    DR JUSTIN PAUL

  46. Determinants of adoption of latest version smartphones: Theory and evidence

    Article • Technological Forecasting and Social Change, February 2022, Elsevier

    DR JUSTIN PAUL, Dr. AASHISH MEHRA

  47. Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers

    Article • Journal of Business Research, February 2022, Elsevier

    DR JUSTIN PAUL

  48. Forty years of European Management Journal: A bibliometric overview

    Article • European Management Journal, February 2022, Elsevier

    DR JUSTIN PAUL

  49. The study evaluates effect of online social media marketing efforts on customer response.

    Article • Journal of Consumer Behaviour, January 2022, Wiley

    DR JUSTIN PAUL, Ruturaj Baber

  50. The bright side of online consumer behavior: Continuance intention for mobile payments

    Article • Journal of Consumer Behaviour, January 2022, Wiley

    DR JUSTIN PAUL

  51. Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter?

    Article • Technological Forecasting and Social Change, January 2022, Elsevier

    DR JUSTIN PAUL

  52. Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective

    Article • International Journal of Hospitality Management, January 2022, Elsevier

    DR JUSTIN PAUL

  53. High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach

    Article • IEEE Transactions on Engineering Management, January 2022, Institute of Electrical & Electronics Engineers (IEEE)

    DR JUSTIN PAUL, Dr. Manish Das

  54. Impact of energy efficiency-based ICT adoptions on prosumers and consumers

    Article • Journal of Cleaner Production, January 2022, Elsevier

    DR JUSTIN PAUL

  55. The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty

    Article • Computers in Human Behavior, January 2022, Elsevier

    DR JUSTIN PAUL

  56. Organizational Ambidexterity: A Review and Research Agenda

    Article • IEEE Transactions on Engineering Management, January 2022, Institute of Electrical & Electronics Engineers (IEEE)

    DR JUSTIN PAUL

  57. Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity

    Article • International Journal of Consumer Studies, December 2021, Wiley

    DR JUSTIN PAUL

  58. Analyzing challenges for sustainable supply chain of electric vehicle batteries using a hybrid approach of Delphi and Best-Worst Method

    Article • Resources Conservation and Recycling, December 2021, Elsevier

    DR JUSTIN PAUL

  59. CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting

    Article • Technological Forecasting and Social Change, December 2021, Elsevier

    DR JUSTIN PAUL

  60. Digital platforms for business-to-business markets: A systematic review and future research agenda

    Article • Journal of Business Research, December 2021, Elsevier

    DR JUSTIN PAUL

  61. Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour

    Article • Asia Pacific International Journal of Marketing, November 2021, Emerald

    DR JUSTIN PAUL, Rashi Taggar

  62. Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

    Article • International Journal of Market Research, November 2021, SAGE Publications

    DR JUSTIN PAUL

  63. Theory of Dogmatism, Personality Traits and Shopping Behavior

    Article • European Management Journal, October 2021, Elsevier

    DR JUSTIN PAUL

  64. Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy

    Article • Computers & Education, October 2021, Elsevier

    DR JUSTIN PAUL, Dr. Tat Huei Cham

  65. Guest editorial

    Article • International Journal of Emerging Markets, September 2021, Emerald

    DR JUSTIN PAUL

  66. Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love

    Article • International Marketing Review, September 2021, Emerald

    DR JUSTIN PAUL

  67. Neuroentrepreneurship: an integrative review and research agenda

    Article • Entrepreneurship and Regional Development, September 2021, Taylor & Francis

    DR JUSTIN PAUL, Dr Gagan Deep Sharma

  68. Writing an impactful review article: What do we know and what do we need to know?

    Article • Journal of Business Research, September 2021, Elsevier

    DR JUSTIN PAUL

  69. Consumer ethics: A review and research agenda

    Article • Psychology and Marketing, August 2021, Wiley

    DR JUSTIN PAUL

  70. How do digital natives perceive and react toward online advertising? Implications for SMEs

    Article • Journal of Strategic Marketing, August 2021, Taylor & Francis

    DR JUSTIN PAUL

  71. Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism

    Article • Business Strategy and the Environment, August 2021, Wiley

    DR JUSTIN PAUL

  72. Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach

    Article • Journal of Consumer Affairs, July 2021, Wiley

    DR JUSTIN PAUL, Dr. Neeraj Pandey

  73. Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research

    Article • International Journal of Consumer Studies, July 2021, Wiley

    DR JUSTIN PAUL

  74. Tell us your concern, and we shall together address! Role of service booking channels and brand equity on post-failure outcomes

    Article • International Journal of Hospitality Management, July 2021, Elsevier

    DR JUSTIN PAUL

  75. Intrinsic motivation of luxury consumers in an emerging market

    Article • Journal of Retailing and Consumer Services, July 2021, Elsevier

    DR JUSTIN PAUL

  76. The creation and development of learning organizations: a review

    Article • Journal of Knowledge Management, June 2021, Emerald

    DR JUSTIN PAUL

  77. Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

    Article • International Journal of Consumer Studies, May 2021, Wiley

    DR JUSTIN PAUL

  78. Use of microblogging platform for digital communication in politics

    Article • Journal of Business Research, April 2021, Elsevier

    Dr NAKUL PARAMESWAR, DR JUSTIN PAUL

  79. Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

    Article • International Journal of Information Management, April 2021, Elsevier

    DR JUSTIN PAUL, Dr. Neeraj Pandey

  80. Does social influence turn pessimistic consumers green?

    Article • Business Strategy and the Environment, March 2021, Wiley

    DR JUSTIN PAUL

  81. Introduction: the role and relevance of literature reviews and research in the Asia Pacific

    Article • Asia Pacific Business Review, March 2021, Taylor & Francis

    DR JUSTIN PAUL

  82. Three decades of export competitiveness literature: systematic review, synthesis and future research agenda

    Article • International Marketing Review, March 2021, Emerald

    DR JUSTIN PAUL

  83. An innovation resistance theory perspective on purchase of eco-friendly cosmetics

    Article • Journal of Retailing and Consumer Services, March 2021, Elsevier

    Dr. Mohd Adil, DR JUSTIN PAUL

  84. The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective

    Article • Journal of Retailing and Consumer Services, March 2021, Elsevier

    DR JUSTIN PAUL, Dr. Pradeep Kautish

  85. The Effects of Context Congruence On Ad Persuasiveness in e-Magazines

    Article • Journal of Advertising Research, March 2021, WARC Limited

    DR JUSTIN PAUL

  86. Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis

    Article • Psychology and Marketing, February 2021, Wiley

    DR JUSTIN PAUL

  87. E-service quality and e-retailers: Attribute-based multi-dimensional scaling

    Article • Computers in Human Behavior, February 2021, Elsevier

    DR JUSTIN PAUL

  88. The soft skills gap: a bottleneck in the talent supply in emerging economies

    Article • The International Journal of Human Resource Management, January 2021, Taylor & Francis

    DR JUSTIN PAUL

  89. Innovation implementation in Asia-Pacific countries: a review and research agenda

    Article • Asia Pacific Business Review, January 2021, Taylor & Francis

    DR JUSTIN PAUL

  90. Non‐deceptive counterfeit purchase behavior of luxury fashion products

    Article • Journal of Consumer Behaviour, January 2021, Wiley

    DR JUSTIN PAUL

  91. Cybersecurity compliance in the workplace

    Article • Computers in Human Behavior, January 2021, Elsevier

    Professor Nnamdi O Madichie, Professor Nnamdi O Madichie, Dr Ali Tarhini, DR JUSTIN PAUL

  92. Reviving tourism industry post-COVID-19: A resilience-based framework

    Article • Tourism Management Perspectives, January 2021, Elsevier

    Dr Gagan Deep Sharma, DR JUSTIN PAUL, Asha Thomas

  93. Do brands make consumers happy?- A masstige theory perspective

    Article • Journal of Retailing and Consumer Services, January 2021, Elsevier

    DR JUSTIN PAUL

  94. Five decades of research on foreign direct investment by MNEs: An overview and research agenda

    Article • Journal of Business Research, January 2021, Elsevier

    DR JUSTIN PAUL

  95. Hyper-personalization, co-creation, digital clienteling and transformation

    Article • Journal of Business Research, January 2021, Elsevier

    DR JUSTIN PAUL

  96. Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention

    Article • Journal of Business Research, January 2021, Elsevier

    DR JUSTIN PAUL

  97. Rethinking the bottom of the pyramid: Towards a new marketing mix

    Article • Journal of Retailing and Consumer Services, January 2021, Elsevier

    DR JUSTIN PAUL

  98. The potential of chatbots in travel and tourism services in the context of social distancing

    Article • International Journal of Technology Intelligence and Planning, January 2021, Inderscience Publishers

    DR JUSTIN PAUL

  99. Trade credit research before and after the global financial crisis of 2008 – A bibliometric overview

    Article • Research in International Business and Finance, December 2020, Elsevier

    Debidutta Pattnaik, DR JUSTIN PAUL

  100. Factors impacting innovation performance for entrepreneurs in India

    Article • International Journal of Entrepreneurial Behavior & Research, November 2020, Emerald

    DR JUSTIN PAUL

  101. The phenomenon of purchasing second-hand products by the BOP consumers

    Article • Journal of Retailing and Consumer Services, November 2020, Elsevier

    DR JUSTIN PAUL

  102. Comparisons of entrepreneurial passion’s structure and its antecedents: latent profile analyses in China and South Korea

    Article • Asian Business & Management, October 2020, Springer Science + Business Media

    DR JUSTIN PAUL

  103. New and novel business paradigms in and from China and India

    Article • European Business Review, October 2020, Emerald

    DR JUSTIN PAUL

  104. Antecedents of employee alienation and its impact on individual work performance during post-merger integration (PMI)

    Article • Journal of Organizational Change Management, October 2020, Emerald

    DR JUSTIN PAUL

  105. Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism

    Article • International Journal of Information Management, October 2020, Elsevier

    DR JUSTIN PAUL

  106. Dispositional traits and organic food consumption

    Article • Journal of Cleaner Production, September 2020, Elsevier

    DR JUSTIN PAUL

  107. Relative exploration and firm performance: Why resource-theory alone is not sufficient?

    Article • Journal of Business Research, September 2020, Elsevier

    DR JUSTIN PAUL

  108. The art of writing literature review: What do we know and what do we need to know?

    Article • International Business Review, August 2020, Elsevier

    DR JUSTIN PAUL

  109. The determinants and performance of early internationalizing firms: A literature review and research agenda

    Article • International Business Review, August 2020, Elsevier

    DR JUSTIN PAUL

  110. SME Internationalisation: The Relationship Between Social Capital and Entry Mode

    Article • Management International Review, July 2020, Springer Science + Business Media

    DR JUSTIN PAUL

  111. A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis

    Article • Journal of Strategic Marketing, July 2020, Taylor & Francis

    Debidutta Pattnaik, DR JUSTIN PAUL

  112. Resolving complaints online: development and validation of customers’ perceived webcare scale

    Article • Journal of Strategic Marketing, July 2020, Taylor & Francis

    DR JUSTIN PAUL

  113. Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis

    Article • Business Strategy and the Environment, July 2020, Wiley

    DR JUSTIN PAUL

  114. Internationalization barriers of SMEs from developing countries: a review and research agenda

    Article • International Journal of Entrepreneurial Behavior & Research, July 2020, Emerald

    DR JUSTIN PAUL

  115. The consumer behavior of luxury goods: a review and research agenda

    Article • Journal of Strategic Marketing, June 2020, Taylor & Francis

    DR JUSTIN PAUL

  116. Experience and attitude towards luxury brands consumption in an emerging market

    Article • European Business Review, June 2020, Emerald

    DR JUSTIN PAUL

  117. Immigrant entrepreneurship: A review and research agenda

    Article • Journal of Business Research, May 2020, Elsevier

    DR JUSTIN PAUL, Professor Marina Dabic, Beata Glinka, Professor Marina Dabic

  118. Retailing and consumer services at a tipping point: New conceptual frameworks and theoretical models

    Article • Journal of Retailing and Consumer Services, May 2020, Elsevier

    DR JUSTIN PAUL

  119. Social entrepreneurship research: A review and future research agenda

    Article • Journal of Business Research, May 2020, Elsevier

    DR JUSTIN PAUL

  120. SCOPE framework for SMEs: A new theoretical lens for success and internationalization

    Article • European Management Journal, April 2020, Elsevier

    DR JUSTIN PAUL

  121. Internationalization challenges for SMEs: evidence and theoretical extension

    Article • European Business Review, February 2020, Emerald

    DR JUSTIN PAUL

  122. Determinants of mobile apps adoption among young adults: theoretical extension and analysis

    Article • Journal of Marketing Communications, February 2020, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, DR JUSTIN PAUL, Dr. AASHISH MEHRA

  123. Celebrity endorsement and brand passion among air travelers: Theory and evidence

    Article • International Journal of Hospitality Management, February 2020, Elsevier

    DR JUSTIN PAUL

  124. Health motive and the purchase of organic food: A meta‐analytic review

    Article • International Journal of Consumer Studies, January 2020, Wiley

    DR JUSTIN PAUL

  125. Digital Transformation in Business and Society

    Article • January 2020, Springer Science + Business Media

    DR JUSTIN PAUL, Asha Thomas

  126. Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing

    Article • International Journal of Information Management, December 2019, Elsevier

    DR JUSTIN PAUL

  127. Gradual Internationalization vs Born-Global/International new venture models

    Article • International Marketing Review, November 2019, Emerald

    DR JUSTIN PAUL

  128. Online second-hand shopping motivation – Conceptualization, scale development, and validation

    Article • Journal of Retailing and Consumer Services, November 2019, Elsevier

    DR JUSTIN PAUL

  129. Upgrading without formal integration in M&A: The role of social integration

    Article • Global Strategy Journal, October 2019, Wiley

    DR JUSTIN PAUL

  130. ‘Masstige’ marketing: A review, synthesis and research agenda

    Article • Journal of Business Research, October 2019, Elsevier

    DR JUSTIN PAUL

  131. Marketing in emerging markets: a review, theoretical synthesis and extension

    Article • International Journal of Emerging Markets, September 2019, Emerald

    DR JUSTIN PAUL

  132. Two decades of research on nation branding: a review and future research agenda

    Article • International Marketing Review, August 2019, Emerald

    DR JUSTIN PAUL

  133. Institutional determinants of foreign direct investment inflows: evidence from emerging markets

    Article • International Journal of Emerging Markets, August 2019, Emerald

    DR JUSTIN PAUL, Pravin Jadhav

  134. Environmental consciousness and recycling intentions on green purchase behavior

    Article • Journal of Cleaner Production, August 2019, Elsevier

    Dr. Pradeep Kautish, DR JUSTIN PAUL

  135. Masstige model and measure for brand management

    Article • European Management Journal, June 2019, Elsevier

    DR JUSTIN PAUL

  136. SMEs and entrepreneurship in the era of globalization: advances and theoretical approaches

    Article • Small Business Economics, June 2019, Springer Science + Business Media

    DR JUSTIN PAUL

  137. Does organizational structure facilitate inbound and outbound open innovation in SMEs?

    Article • Small Business Economics, May 2019, Springer Science + Business Media

    DR JUSTIN PAUL

  138. The role of self-determination theory in marketing science: An integrative review and agenda for research

    Article • European Management Journal, February 2019, Elsevier

    DR JUSTIN PAUL

  139. Toward a 7-P Framework for Internationalization

    Article • Journal of Strategic Marketing, January 2019, Taylor & Francis

    DR JUSTIN PAUL, Erick Mas

  140. Knowledge transfer and innovation through university-industry partnership: an integrated theoretical view

    Article • Knowledge Management Research & Practice, January 2019, Taylor & Francis

    DR JUSTIN PAUL, Asha Thomas

  141. Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

    Article • International Business Review, October 2018, Elsevier

    DR JUSTIN PAUL

  142. A new conceptual model for international franchising

    Article • International Journal of Hospitality Management, September 2018, Elsevier

    Alexander Rosado-Serrano, DR JUSTIN PAUL

  143. CPP MODEL FOR FIRM INTERNATIONALIZATION

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, July 2018, Wiley

    DR JUSTIN PAUL

  144. Impact of individual market orientation on selling and customer orientation

    Article • Journal of Strategic Marketing, July 2018, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, Ruturaj Baber, DR JUSTIN PAUL

  145. International franchising: A literature review and research agenda

    Article • Journal of Business Research, April 2018, Elsevier

    Alexander Rosado-Serrano, DR JUSTIN PAUL

  146. I propound Masstige Theory in this article.

    Article • European J of International Management, January 2018, Inderscience Publishers

    DR JUSTIN PAUL

  147. Service failure and problems: Internal marketing solutions for facing the future

    Article • Journal of Retailing and Consumer Services, January 2018, Elsevier

    DR JUSTIN PAUL

  148. Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future

    Article • Journal of Retailing and Consumer Services, January 2018, Elsevier

    DR JUSTIN PAUL

  149. Toward a 'masstige' theory and strategy for marketing

    Article • European J of International Management, January 2018, Inderscience Publishers

    DR JUSTIN PAUL

  150. From the Guest Editor

    Article • The International Trade Journal, October 2017, Taylor & Francis

    DR JUSTIN PAUL

  151. CELEBRITY IMAGE AND PURCHASE INTENTION

    Article • Journal of Promotion Management, October 2017, Taylor & Francis

    DR JUSTIN PAUL, Shailja Bhakar

  152. Foreign Market Entry Mode Research: A Review and Research Agenda

    Article • The International Trade Journal, September 2017, Taylor & Francis

    DR JUSTIN PAUL

  153. Consumer behavior and purchase intention for organic food: A review and research agenda

    Article • Journal of Retailing and Consumer Services, September 2017, Elsevier

    DR JUSTIN PAUL

  154. A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?

    Article • Asia Pacific Business Review, July 2017, Taylor & Francis

    DR JUSTIN PAUL

  155. Entrepreneurial intentions—theory and evidence from Asia, America, and Europe

    Article • Journal of International Entrepreneurship, July 2017, Springer Science + Business Media

    DR JUSTIN PAUL

  156. The 45 years of foreign direct investment research: Approaches, advances and analytical areas

    Article • World Economy, June 2017, Wiley

    DR JUSTIN PAUL

  157. What determine shoppers’ preferences for malls in an emerging market?

    Article • International Journal of Advertising and Marketing to Children, April 2017, Emerald

    DR JUSTIN PAUL

  158. Exporting challenges of SMEs: A review and future research agenda

    Article • Journal of World Business, April 2017, Elsevier

    Mr Sundar Parthasararthy, DR JUSTIN PAUL

  159. Pro-environmental behavior and socio-demographic factors in an emerging market

    Article • Asian Journal of Business Ethics, January 2017, Springer Science + Business Media

    DR JUSTIN PAUL

  160. Technical Efficiency for Strategic Change and Global Competitiveness

    Article • Strategic Change, January 2017, Wiley

    DR JUSTIN PAUL

  161. Do young managers in a developing country have stronger entrepreneurial intentions? Theory and debate

    Article • International Business Review, December 2016, Elsevier

    DR JUSTIN PAUL

  162. The Internationalization of Asian Firms: An Overview and Research Agenda

    Article • Journal of East-West Business, September 2016, Taylor & Francis

    DR JUSTIN PAUL

  163. Impact of service quality on customer satisfaction in private and public sector banks

    Article • International Journal of Bank Marketing, July 2016, Emerald

    DR JUSTIN PAUL

  164. Exports and outward FDI: are they complements or substitutes? Evidence from Asia

    Article • Multinational Business Review, April 2016, Emerald

    DR JUSTIN PAUL

  165. The Rise of China: What, When, Where, and Why?

    Article • The International Trade Journal, March 2016, Taylor & Francis

    DR JUSTIN PAUL

  166. Customer satisfaction in Retail Stores

    Article • International Journal of Consumer Studies, March 2016, Wiley

    DR JUSTIN PAUL, Prof(Dr) Nandakumar Mekoth

  167. Strategic and financial similarities of bank mergers

    Article • Review of International Business and Strategy, March 2016, Emerald

    DR JUSTIN PAUL

  168. Predicting green product consumption using theory of planned behavior and reasoned action

    Article • Journal of Retailing and Consumer Services, March 2016, Elsevier

    DR JUSTIN PAUL

  169. The Emergence of China and India in the Global Market

    Article • Journal of East-West Business, January 2016, Taylor & Francis

    DR JUSTIN PAUL

  170. Effect of Internal Marketing on Hotels: Empirical Evidence for Internal Customers

    Article • International Journal of Hospitality & Tourism Administration, October 2015, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, DR JUSTIN PAUL

  171. Market access and the mirage of marketing to the maximum: new measures

    Article • Asia Pacific International Journal of Marketing, September 2015, Emerald

    DR JUSTIN PAUL

  172. Comparing entrepreneurial communities

    Article • Journal of Enterprising Communities People and Places in the Global Economy, August 2015, Emerald

    DR JUSTIN PAUL

  173. Masstige marketing redefined and mapped

    Article • Marketing Intelligence & Planning, August 2015, Emerald

    DR JUSTIN PAUL

  174. Does the WTO Increase Trade and Cause Convergence?

    Article • The International Trade Journal, July 2015, Taylor & Francis

    DR JUSTIN PAUL

  175. Process and intensity of internationalization of IT firms – Evidence from India

    Article • International Business Review, June 2014, Elsevier

    DR JUSTIN PAUL

  176. Determinants of attitude of teachers – factor analysis and strategies for success

    Article • Competitiveness Review An International Business Journal, January 2014, Emerald

    DR JUSTIN PAUL

  177. Consumer behavior and purchase intention for organic food

    Article • Journal of Consumer Marketing, September 2012, Emerald

    DR JUSTIN PAUL

  178. Japanese acquisition in India's Ranbaxy

    Article • Competitiveness Review An International Business Journal, October 2011, Emerald

    DR JUSTIN PAUL

  179. Enhancing customer base and productivity through e-delivery channels study of banks in India

    Article • International Journal of Electronic Marketing and Retailing, January 2011, Inderscience Publishers

    DR JUSTIN PAUL

  180. Strategic Planning at Brisbane Airport

    Article • Asian Case Research Journal, December 2010, World Scientific Pub Co Pte Lt

    DR JUSTIN PAUL

  181. International Migration and its Impact: Some Perspectives

    Article • Management and Labour Studies, February 2005, SAGE Publications

    DR JUSTIN PAUL

  182. Biotechnology -- The New Age 'Global' Industry

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    DR JUSTIN PAUL

  183. Masstige Mean Score Scale

    Article • American Psychological Association (APA)

    DR JUSTIN PAUL

  184. Masstige Marketing Redefined and Mapped: Introducing a Pyramid Model and an MMS Measure

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    DR JUSTIN PAUL

  185. Impact of Global Recession on Developed and Bric Countries

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    DR JUSTIN PAUL

  186. Consumer Behavior and Purchase Intention of Organic Food

    Article • SSRN Electronic Journal, Elsevier

    DR JUSTIN PAUL