All Stories

  1. Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model

    Article • Journal of Hospitality and Tourism Insights, December 2022, Emerald

    Ruturaj Baber

  2. The study evaluates effect of online social media marketing efforts on customer response.

    Article • Journal of Consumer Behaviour, January 2022, Wiley

    DR JUSTIN PAUL, Ruturaj Baber

  3. Impact of individual market orientation on selling and customer orientation

    Article • Journal of Strategic Marketing, July 2018, Taylor & Francis

    Dr. Rahul Pratap Singh Kaurav, Ruturaj Baber, DR JUSTIN PAUL

  4. Individuals’ Motivation for Joining a Social Group: Examining Their Homogeneity

    Article • Asia-Pacific Journal of Management Research and Innovation, March 2017, SAGE Publications

    Dr. Rahul Pratap Singh Kaurav, Ruturaj Baber