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All Stories

  1. Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management

    Article • Journal of Global Marketing, January 2025, Taylor & Francis

    Dr. Manish Das

  2. Gamification for Sustainable Consumption

    Article • Business Strategy and the Environment, November 2024, Wiley

    Dr. Manish Das

  3. Consumer Reaction on Monetary Discounts Offered by mass-prestige Brands

    Article • European Journal of Marketing, October 2024, Emerald

    Dr. Manish Das

  4. Resolving contradictory findings on Green consumption resrach

    Article • European Journal of Marketing, March 2024, Emerald

    Dr. Manish Das

  5. Challenges associated with metaverse adoption

    Article • Journal of Retailing and Consumer Services, March 2024, Elsevier

    Dr. Manish Das

  6. Introducing masstige brands in Business-to-Business space

    Article • Industrial Marketing Management, October 2023, Elsevier

    Dr. Manish Das

  7. Product specific values and personal values together better explains green purchase

    Article • Journal of Retailing and Consumer Services, September 2023, Elsevier

    Dr. Manish Das

  8. Exploring the privacy concerns of smartphone app users: a qualitative approach

    Article • Marketing Intelligence & Planning, August 2023, Emerald

    Dr. Manish Das

  9. Being unconventional: The impact of unconventional packaging messages on impulsive purchases

    Article • Psychology and Marketing, July 2023, Wiley

    Dr. Manish Das

  10. The effect of customers' brand experience on brand evangelism: The case of luxury hotels

    Article • Tourism Management Perspectives, March 2023, Elsevier

    Dr. Manish Das

  11. Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth

    Article • Journal of Travel Research, October 2022, SAGE Publications

    Dr. Manish Das

  12. Communication strategies: encouraging healthy diets for on-the-go consumption

    Article • Journal of Consumer Marketing, October 2022, Emerald

    Dr. Manish Das

  13. How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation

    Article • Journal of Retailing and Consumer Services, September 2022, Elsevier

    Dr. Manish Das

  14. Cultural consequences of brands' masstige: An emerging market perspective

    Article • Journal of Business Research, July 2022, Elsevier

    Dr. Manish Das

  15. Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour

    Article • European Journal of Marketing, April 2022, Emerald

    Dr Md Ashaduzzaman, Dr. Manish Das

  16. How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism

    Article • Services Marketing Quarterly, January 2022, Taylor & Francis

    Dr. Manish Das

  17. High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach

    Article • IEEE Transactions on Engineering Management, January 2022, Institute of Electrical & Electronics Engineers (IEEE)

    DR JUSTIN PAUL, Dr. Manish Das

  18. Building trust among channel members via power sources

    Article • Journal of Business and Industrial Marketing, November 2021, Emerald

    Dr. Manish Das

  19. Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation

    Article • Journal of Retailing and Consumer Services, November 2021, Elsevier

    Dr. Manish Das

  20. Inspired and engaged: Decoding MASSTIGE value in engagement

    Article • International Journal of Consumer Studies, July 2021, Wiley

    Dr. Manish Das

  21. Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance

    Article • Journal of Retailing and Consumer Services, July 2021, Elsevier

    Dr. Manish Das

  22. “Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context

    Article • Journal of Product & Brand Management, June 2021, Emerald

    Dr. Manish Das

  23. Uniqueness and luxury: A moderated mediation approach

    Article • Journal of Retailing and Consumer Services, May 2021, Elsevier

    Dr. Manish Das

  24. Understanding on-the-go consumption: A retail mix perspective

    Article • Journal of Retailing and Consumer Services, January 2021, Elsevier

    Dr. Manish Das

  25. Acculturation and apparel store loyalty among immigrants in Western countries

    Article • Journal of Marketing Management, November 2020, Taylor & Francis

    Dr. Manish Das, Dr Md Ashaduzzaman

  26. Acculturation and Gen Y consumers

    Article • Journal of Retailing and Consumer Services, September 2020, Elsevier

    Dr. Manish Das

  27. Self construal and status consumption

    Article • Journal of Retailing and Consumer Services, July 2020, Elsevier

    Dr. Manish Das

  28. Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

    Article • Management and Labour Studies, December 2019, SAGE Publications

    Dr. Manish Das, Prof. Debarshi Mukherjee

  29. Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India

    Article • IIM Kozhikode Society & Management Review, January 2019, SAGE Publications

    Dr. Manish Das, Prof. Debarshi Mukherjee

  30. Impact Assessment of Consumer Demographics on Rural Consumers' Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits

    Article • Indian Journal of Marketing, August 2018, Associated Management Consultants, PVT., Ltd.

    Dr. Manish Das

  31. Consumer ethnocentrism, status and consumption behaviour: evidence from a communist governed state in a transitional economy

    Article • International Journal of Management Development, January 2018, Inderscience Publishers

    Prof. Debarshi Mukherjee, Dr. Manish Das

  32. Construction of Personality Measurement Scale based on the 'Guna- Traya' concepts of the Bhagavad-Gita

    Article • Purushartha - A Journal of Management Ethics and Spirituality, May 2017, School of Management Sciences, Varanas

    Dr. Manish Das

  33. Consumer Demographics and Environmental Responsibility: An Empirical Investigation of the Consumers in Tripura

    Article • Prabandhan Indian Journal of Management, May 2015, Associated Management Consultants, PVT., Ltd.

    Dr. Manish Das

  34. Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura

    Article • Indian Journal of Marketing, June 2013, Associated Management Consultants, PVT., Ltd.

    Dr. Manish Das

  35. Dynamic Yet Static: A Boon for High Performance Organizations

    Article • Prabandhan Indian Journal of Management, January 2013, Associated Management Consultants, PVT., Ltd.

    Dr. Manish Das