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  1. Cognitive dissonance and mobile application continued use intentions: a thematic analysis

    Article • DECISION, June 2024, Springer Science + Business Media

    Professor Kavita Sharma

  2. The dynamics of value co‐creation behavior: A systematic review and future research agenda

    Article • International Journal of Consumer Studies, October 2023, Wiley

    Professor Kavita Sharma

  3. An analysis of consumer purchase intention for energy-efficient products

    Article • Energy Efficiency, November 2022, Springer Science + Business Media

    Professor Kavita Sharma

  4. Factors affecting green purchase behavior: A systematic literature review

    Article • Business Strategy and the Environment, September 2022, Wiley

    DR JUSTIN PAUL, Professor Kavita Sharma

  5. OTT platforms resilience to COVID-19 – a study of business strategies and consumer media consumption in India

    Article • International Journal of Organizational Analysis, April 2022, Emerald

    Emmanuel Elioth Lulandala, Professor Kavita Sharma

  6. Concern for the environment and awareness of eco-friendly products: a study of urban Indian consumers

    Article • International Journal of Sustainable Society, January 2022, Inderscience Publishers

    Professor Kavita Sharma

  7. Facebook Ad Engagement: A Cross-cultural Analysis

    Article • Global Business Review, May 2021, SAGE Publications

    Professor Kavita Sharma

  8. An investigation into corporate trust and its linkages

    Article • Journal of Business Research, September 2020, Elsevier

    Professor Kavita Sharma

  9. Label Perceptions and Consumer Decision-Making: An Empirical Investigation

    Article • January 2017, Springer Science + Business Media

    Professor Kavita Sharma

  10. An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

    Article • Vision The Journal of Business Perspective, March 2016, SAGE Publications

    Professor Kavita Sharma

  11. 4th Annual International Conference on Political Science, Sociology and International Relations (PSSIR 2014)

    Article • August 2014, Global Science & Technology Forum

    Professor Kavita Sharma

  12. An Investigation into Consumer Behaviour for Energy Labelled Products

    Article • Vision The Journal of Business Perspective, December 2013, SAGE Publications

    Professor Kavita Sharma

  13. Environmental consciousness, its antecedents and behavioural outcomes

    Article • Journal of Indian Business Research, August 2013, Emerald

    Professor Kavita Sharma

  14. Relevance of Personal Factors as Antecedents of Consumer Involvement: An Exploration

    Article • Vision The Journal of Business Perspective, January 2002, SAGE Publications

    Professor Kavita Sharma

  15. Product Related Antecedents of Consumer Involvement: An Empirical Investigation

    Article • Vikalpa The Journal for Decision Makers, January 2000, SAGE Publications

    Professor Kavita Sharma

  16. An Investigation into the relevance of political advertising in India

    Article • American Psychological Association (APA)

    Professor Kavita Sharma

  17. Measuring environmental consciousness

    Article • Edward Elgar Publishing

    Professor Kavita Sharma

  18. Political Advertising and Voting Behaviour in India: The Mediating Role of Voting Decision Involvement

    Article • American Psychological Association (APA)

    Professor Kavita Sharma