All Stories

  1. CELEBRITY IMAGE AND PURCHASE INTENTION

    Article • Journal of Promotion Management, October 2017, Taylor & Francis

    DR JUSTIN PAUL, Shailja Bhakar

  2. Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value

    Article • Advances in Social Sciences Research Journal, January 2015, Scholar Publishing

    Shailja Bhakar