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  1. SDG commentary: collaboration services for sustainable development goal (SDG) partnerships

    Article • Journal of Services Marketing, December 2023, Emerald

    Professor Rodoula H. Tsiotsou

  2. Trust recovery tactics in financial services: the moderating role of service failure severity

    Article • The International Journal of Bank Marketing, June 2023, Emerald

    Professor Rodoula H. Tsiotsou, Muhammad Ishtiaq Ishaq

  3. Display advertising: the role of context and advertising appeals from a resistance perspective

    Article • Journal of Research in Interactive Marketing, April 2023, Emerald

    Professor Rodoula H. Tsiotsou

  4. Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism

    Article • Technological Forecasting and Social Change, April 2023, Elsevier

    Professor Rodoula H. Tsiotsou

  5. Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

    Article • Journal of Retailing and Consumer Services, March 2023, Elsevier

    Professor Rodoula H. Tsiotsou

  6. Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement

    Article • Telematics and Informatics, February 2023, Elsevier

    Professor Rodoula H. Tsiotsou

  7. Theory generation from literature reviews: A methodological guidance

    Article • International Journal of Consumer Studies, September 2022, Wiley

    Professor Rodoula H. Tsiotsou, DR JUSTIN PAUL

  8. The Triple-A framework for serving humanity with service research

    Article • Journal of Services Marketing, August 2022, Emerald

    Professor Rodoula H. Tsiotsou

  9. In-home service consumption

    Article • Journal of Business Research, June 2022, Elsevier

    Professor Rodoula H. Tsiotsou

  10. Delineating transformative value creation through service communications: an integrative framework

    Article • Journal of Service Management, April 2022, Emerald

    Professor Rodoula H. Tsiotsou

  11. Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services

    Article • Journal of Services Marketing, December 2021, Emerald

    Professor Rodoula H. Tsiotsou, Prof Dr Phil Klaus

  12. Identifying value-creating aspects in luxury hotel services via third-party online reviews: a cross-cultural study

    Article • International Journal of Retail & Distribution Management, October 2021, Emerald

    Professor Rodoula H. Tsiotsou

  13. Introducing relational dialectics on actor engagement in the social media ecosystem

    Article • Journal of Services Marketing, December 2020, Emerald

    Professor Rodoula H. Tsiotsou

  14. The role of parasocial (passive engagement) and active engagement on consumer loyalty

    Article • Journal of Service Management, April 2016, Emerald

    Professor Rodoula H. Tsiotsou

  15. The role of social and parasocial relationships on social networking sites loyalty

    Article • Computers in Human Behavior, July 2015, Elsevier

    Professor Rodoula H. Tsiotsou

  16. Parasocial Relationships Measure

    Article • January 2015, American Psychological Association (APA)

    Professor Rodoula H. Tsiotsou

  17. Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

    Article • Journal of Marketing Communications, April 2014, Taylor & Francis

    Professor Rodoula H. Tsiotsou

  18. Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship

    Article • International Journal of Advertising, January 2014, WARC Limited

    Professor Rodoula H. Tsiotsou

  19. Sport team loyalty: integrating relationship marketing and a hierarchy of effects

    Article • Journal of Services Marketing, September 2013, Emerald

    Professor Rodoula H. Tsiotsou

  20. Investigating the role of enduring and situational involvement with the program context on advertising effectiveness

    Article • Journal of Marketing Communications, April 2013, Taylor & Francis

    Professor Rodoula H. Tsiotsou

  21. Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach

    Article • January 2013, Springer Science + Business Media

    Professor Rodoula H. Tsiotsou

  22. Developing a scale for measuring the personality of sport teams

    Article • Journal of Services Marketing, June 2012, Emerald

    Professor Rodoula H. Tsiotsou

  23. Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece

    Article • March 2012, Springer Science + Business Media

    Professor Rodoula H. Tsiotsou

  24. Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement

    Article • European Sport Management Quarterly, February 2012, Taylor & Francis

    Professor Rodoula H. Tsiotsou

  25. Developing a Scale for Measuring the Personality of Sport Teams

    Article • January 2012, American Psychological Association (APA)

    Professor Rodoula H. Tsiotsou

  26. A stakeholder approach to international and national sport sponsorship

    Article • Journal of Business and Industrial Marketing, October 2011, Emerald

    Professor Rodoula H. Tsiotsou

  27. Understanding the effects of market orientation and e‐marketing on service performance

    Article • Marketing Intelligence & Planning, March 2011, Emerald

    Professor Rodoula H. Tsiotsou

  28. Future research directions in tourism marketing

    Article • Marketing Intelligence & Planning, June 2010, Emerald

    Professor Rodoula H. Tsiotsou

  29. Guest editorial

    Article • Marketing Intelligence & Planning, June 2010, Emerald

    Professor Rodoula H. Tsiotsou

  30. Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing

    Article • Journal of Targeting Measurement and Analysis for Marketing, June 2010, Springer Science + Business Media

    Professor Rodoula H. Tsiotsou

  31. Global sports marketing: current trends and future developments in the Asia Pacific

    Article • Asia Pacific Journal of Marketing and Logistics, January 2010, Emerald

    Professor Rodoula H. Tsiotsou

  32. Predicting the Adoption of Mobile Transactions: An Exploratory Investigation in Greece

    Article • January 2010, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Rodoula H. Tsiotsou

  33. THE EFFECT OF THE OLYMPIC GAMES ON THE TOURISM INDUSTRY OF THE HOST COUNTRY

    Article • January 2010, World Scientific Pub Co Pte Lt

    Professor Rodoula H. Tsiotsou

  34. Delineating the effect of market orientation on services performance: a component-wise approach

    Article • Service Industries Journal, October 2009, Taylor & Francis

    Professor Rodoula H. Tsiotsou

  35. Delineating the outcomes of sponsorship

    Article • International Journal of Retail & Distribution Management, March 2009, Emerald

    Professor Rodoula H. Tsiotsou

  36. Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation

    Article • Journal of Marketing Management, November 2008, Taylor & Francis

    Professor Rodoula H. Tsiotsou

  37. An integrated taxonomy of consumers of financial services: the role of perceived risk, effort and involvement

    Article • International Journal of Risk Assessment and Management, January 2008, Inderscience Publishers

    Professor Rodoula H. Tsiotsou

  38. An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios

    Article • Journal of Targeting Measurement and Analysis for Marketing, March 2007, Springer Science + Business Media

    Professor Rodoula H. Tsiotsou

  39. Satisfaction

    Article • Journal of Travel & Tourism Marketing, October 2006, Taylor & Francis

    Professor Rodoula H. Tsiotsou

  40. Investigating differences between female and male athletic donors: a comparative study

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, August 2006, Wiley

    Professor Rodoula H. Tsiotsou

  41. Using Demographics and Leisure Activities to Predict Satisfaction with Tourism Services in Greece

    Article • Journal of Hospitality & Leisure Marketing, May 2006, The Haworth Press

    Professor Rodoula H. Tsiotsou

  42. The role of perceived product quality and overall satisfaction on purchase intentions

    Article • International Journal of Consumer Studies, March 2006, Wiley

    Professor Rodoula H. Tsiotsou

  43. The Effect of European Union Regulations on Marketing Practices: The Case of European Football Broadcasting Rights

    Article • Journal of Euromarketing, January 2006, IMDA Press

    Professor Rodoula H. Tsiotsou

  44. Using visit frequency to segment ski resorts customers

    Article • Journal Of Vacation Marketing, January 2006, SAGE Publications

    Professor Rodoula H. Tsiotsou

  45. Applying event study analysis to assess the impact of marketing communication strategies: the case of sponsorship

    Article • Applied Financial Economics Letters, July 2005, Taylor & Francis

    Professor Rodoula H. Tsiotsou

  46. Marketing Concept, The

    Article • SAGE Publications

    Professor Rodoula H. Tsiotsou

  47. Branding

    Article • SAGE Publications

    Professor Rodoula H. Tsiotsou

  48. Broadcast Rights

    Article • SAGE Publications

    Professor Rodoula H. Tsiotsou

  49. Consumer Behavior in a Service Context

    Article • Edward Elgar Publishing

    Professor Rodoula H. Tsiotsou, Jochen Wirtz

  50. The three-stage model of service consumption

    Article • Edward Elgar Publishing

    Professor Rodoula H. Tsiotsou, Jochen Wirtz