What is it about?
The paper seeks to determine the application of Astroturfing strategies on Twitter at the Spanish level during the pandemic caused by Covid-19 in the spring of 2020. Statistical analysis, network analysis and machine learning techniques, around 32,527 messages, published from the state of alarm decree in Spain (March 14, 2020) until the end of May of the same year, associated with eight tags that address issues related to disinformative content identified by two of the main fact-checking projects (Maldito Bulo and Newtral).
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Why is it important?
Data allow us to observe, among other things, the participation of users (not bots) who exercise an influencing role despite having an average profile or being far from being considered a public personality. The application of Astroturfing is appreciated as a communication strategy used to position issues in social networks at the level of public opinion in Spain through the distribution, amplification and flood of disinformative content.
Perspectives
Findings allow us to verify the presence of a digital communicative scenario that would favour a more difficult framework for detecting disinformative content from strategies such as the one studied, aimed at breaking the bell effect and bubble filter of social networks like Twitter. Everything is to position issues at the level of public opinion.
Prof. Elias Said-Hung
Universidad Internacional de La Rioja
Read the Original
This page is a summary of: Tipos de campaña Astroturfing de contenidos desinformativos y polarizados en tiempos de pandemia en España, Revista ICONO14, August 2022, Asociacion Cientifica ICONO14,
DOI: 10.7195/ri14.v21i1.1890.
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