What is it about?
Are libraries getting "left behind" these days? What can librarians and universities do about it? Is a good enough job being done to explain and share their value and expertise within their communities? This article explores perceptions and suggests some ideas for the future.
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Why is it important?
This ties in with current work in this changing area.
Read the Original
This page is a summary of: Branding for libraries: communicating your value to increase reader awareness and usage of the library service, Serials The Journal for the Serials Community, July 2006, Ubiquity Press, Ltd.,
DOI: 10.1629/19120.
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