All Stories

  1. Integrating social media marketing in the marketing mix.

    Article • Learned Publishing, January 2012, Wiley

    David Sommer, Charlie Rapple (Kudos), Mr Richard D Ridge, Melinda Kenneway, Louise Russell, Mrs Charlotte Arbuthnott

  2. Increase awareness by communicating value

    Article • Serials The Journal for the Serials Community, July 2006, Ubiquity Press, Ltd.

    Melinda Kenneway, Helen Duce, Ms Kudos Marketing, Mr Richard D Ridge, Ms Louise Russell UX test 4

  3. Introducing a new journals subscription system: the agony and the ecstasy

    Article • Learned Publishing, October 2002, Wiley

    Melinda Kenneway, Mr Richard D Ridge, Louise Russell ux test 3, Louise Russell