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Concept stores are a new kind of retail store format. In this article we discuss how they differ from other store formats and explore the different ways in which concept stores can positively impact a customer's retail experience. We do so via a case study of IKEA's city centre planning stores.

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This page is a summary of: Ease or excitement? Exploring how concept stores contribute to a retail portfolio, Retail and Distribution Management, May 2021, Emerald,
DOI: 10.1108/ijrdm-10-2020-0407.
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