Relationship Quality in Cross-Border Exchanges: A Temporal Perspective

What is it about?

This article seeks to understand how relationship quality dimensions develop in cross-border relational exchanges and explores their determinants, including the role of cultural sensitivity, in each relationship phase.

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Why is it important?

In this article, we take a differentiated standpoint with regard to relationship quality concept in cross border exchanges by investigating its nature, forms, and determinants with respect to the relationship’s specified phase and cultural sensitivity influences.