All Stories

  1. Buyers' trust and performance assessments of long-standing suppliers: Applying complexity causation and abductive modeling of multiple trust-forms and interfirm relationship-performance outcomes

    Article • Industrial Marketing Management, November 2024, Elsevier

    Full Professor Houcine AKROUT, PhD, HDR.

  2. Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research

    Article • Psychology and Marketing, August 2023, Wiley

    Full Professor Houcine AKROUT, PhD, HDR.

  3. Trust Climate in International Business-To-Business E-Negotiations: Antecedents, Processes, and Outcomes

    Article • Journal of Business-to-Business Marketing, January 2023, Taylor & Francis

    Full Professor Houcine AKROUT, PhD, HDR.

  4. Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation

    Article • Journal of Business Research, January 2023, Elsevier

    Full Professor Houcine AKROUT, PhD, HDR.

  5. Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries

    Article • Journal of Small Business Management, May 2022, Taylor & Francis

    Full Professor Houcine AKROUT, PhD, HDR.

  6. Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities

    Article • Journal of Global Fashion Marketing, February 2022, Taylor & Francis

    Full Professor Houcine AKROUT, PhD, HDR.

  7. Perceived design affordance of new products: Scale development and validation

    Article • Journal of Business Research, December 2020, Elsevier

    Full Professor Houcine AKROUT, PhD, HDR.

  8. Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data

    Article • Retail and Distribution Management, April 2020, Emerald

    Full Professor Houcine AKROUT, PhD, HDR.

  9. Trust in Buyer–Supplier Relationships: Evidence from Advanced, Emerging, and Developing Markets

    Article • August 2019, Emerald

    Full Professor Houcine AKROUT, PhD, HDR.

  10. Interpersonal and Inter-organizational Trust in High-involvement Customer–Supplier Relationships: Antecedents, Consequences, and Moderators

    Article • August 2019, Emerald

    Full Professor Houcine AKROUT, PhD, HDR.

  11. New Insights on Trust in Business-to-Business Relationships

    Article • August 2019, Emerald

    Full Professor Houcine AKROUT, PhD, HDR.

  12. Trust and commitment within a virtual brand community: The mediating role of brand relationship quality

    Article • Information & Management, December 2018, Elsevier

    Full Professor Houcine AKROUT, PhD, HDR.

  13. Choosing Organic and Healthy Food in Times of Economic Uncertainty: Evidence from Panel Data Analysis in France

    Article • Journal of Agricultural & Food Industrial Organization, September 2018, De Gruyter

    Full Professor Houcine AKROUT, PhD, HDR.

  14. Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?

    Article • Journal of Business-to-Business Marketing, July 2018, Taylor & Francis

    Full Professor Houcine AKROUT, PhD, HDR.

  15. Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships

    Article • Industrial Marketing Management, October 2017, Elsevier

    Full Professor Houcine AKROUT, PhD, HDR.

  16. How to measure Affective Trust?

    Article • Journal of Business and Industrial Marketing, March 2016, Emerald

    Full Professor Houcine AKROUT, PhD, HDR., Mbaye Fall Diallo

  17. A process perspective on trust in buyer–supplier relationships. “Calculus”

    Article • European Business Review, January 2015, Emerald

    Full Professor Houcine AKROUT, PhD, HDR.

  18. Relation entre fans et marques sur Facebook

    Article • La Revue des Sciences de Gestion, January 2015, CAIRN

    Full Professor Houcine AKROUT, PhD, HDR.

  19. Relationship Quality in Cross-Border Exchanges: A Temporal Perspective

    Article • Journal of Business-to-Business Marketing, July 2014, Taylor & Francis

    Full Professor Houcine AKROUT, PhD, HDR.

  20. L’alchimie des relations résilientes entre clients et fournisseurs étrangers : étude qualitative auprès d’acheteurs français

    Article • Gestion 2000, January 2014, CAIRN

    Full Professor Houcine AKROUT, PhD, HDR.

  21. Trust in B-to-B: Toward a Dynamic and Integrative Approach

    Article • Recherche et Applications en Marketing (English Edition), March 2011, SAGE Publications

    Full Professor Houcine AKROUT, PhD, HDR.

  22. La confiance en B to B: vers une approche dynamique et integrative

    Article • Recherche et Applications en Marketing (French Edition), March 2011, SAGE Publications

    Full Professor Houcine AKROUT, PhD, HDR.

  23. Relations entre acheteur et vendeur : les catalyseurs d’une confiance durable

    Article • Décisions Marketing, January 2010, In Quarto - Editions EMS

    Full Professor Houcine AKROUT, PhD, HDR.

  24. Nature et antécédents de la confiance interpersonnelle entre client-fournisseur en milieu industriel

    Article • Management & Avenir, January 2005, CAIRN

    Full Professor Houcine AKROUT, PhD, HDR.

  25. Quel Marketing global pour les entreprises internationales ?

    Article • La Revue des Sciences de Gestion, October 1999, EDP Sciences

    Full Professor Houcine AKROUT, PhD, HDR.