Innovation and creativity in the automobile industry: environmental proposals and initiatives

What is it about?

Environmental issues are demanding deep changes, both by governments as well as by the private sector through strategic management, across all sectors. This is particularly the case in the automotive services sector, where the need to reduce CO2 emissions has become a central target. In this paper, the researchers seek to evaluate these innovative initiatives.

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Why is it important?

For this purpose, the main tax measures are analysed as well as the strategies being developed by automobile companies in the context of the European Union in general and Spain in particular. It is found that different public policies and managerial initiatives are being used to achieve this goal.

Perspectives