What is it about?
The development of Computer Mediated Communication (CMC) has broadened the horizons of the study of the linguistic landscape. The study of a purpose-made database comprising the websites of all 254 accommodation establishments in Palma (Mallorca, Spain) reveals that beyond the strictly informative, websites have become effective promotion and sales tools, and marketability derived from vogue associations influences code-preference. The scant online presence of Catalan, the autochthonous language of Mallorca, illustrates how, minority languages are at the crossroads of succumbing to the demands of the tourist market or submitting to processes of commodification of uncertain outcome.-
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This page is a summary of: ‘Dear guest, pay for your language’. How accommodation rating and ownership effect language presence
on the Online Linguistic Landscape, Linguistic Landscape An international journal, September 2024, John Benjamins,
DOI: 10.1075/ll.23061.bru.
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