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Why is it important?
Methodological reflection and empirical international and cross-cultural comparative test of questionnaire design with 5- to 7- point Likert scales with the conclusion that 7-point scales are more accurate for research validated across various languages around the world.
Perspectives
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Use 7-point Likert scales for impactfule research in management and the social sciences overall.
Prof. Dr. Cordula BARZANTNY
Toulouse Business School
Read the Original
This page is a summary of: Rating versus ranking: What is the best way to reduce response and language bias in cross-national research?, International Business Review, August 2009, Elsevier,
DOI: 10.1016/j.ibusrev.2009.03.001.
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