Comportamiento del Consumidor en la Disposición de Regalos no Gustados

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The Brazilian Journal of Marketing is a quarterly publication that has as its objective to publish Brazilian and international scientific research in the marketing area. The opinions and ideas contained in its articles aim to highlight the best Brazilian and international academic research in graduate Programs. This publication is governed by the academic community and not by a particular research group. BJM is a pioneer initiative of Brazilian researchers to create an independent and exclusive journal to discuss and publicize the subject that make up the ample domain of Marketing as a scientific discipline. For a long time, marketing research was published in scientific journals discussing administration, economy, production engineering and correlated areas. BJM's main objective is to function as a reference for research to all professors, students, and professional marketers who are interested in promoting the development of this research field.

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