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This page is a summary of: Impacto da Congruência entre Autoconceito e Personalidade de Marca na Intensidade da Qualidade de Relacionamento e Lealdade do Consumidor, ReMark - Revista Brasileira de Marketing, March 2013, University Nove de Julho,
DOI: 10.5585/remark.v12i1.2508.
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