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This page is a summary of: CUSTOMER LIFETIME VALUE: ANÁLISE DO VALOR DO CLIENTE EM UMA OPERADORA DE TELEFONIA CELULAR – O CASO VIVODOI: 10.5585/remark.v11i3.2352, ReMark - Revista Brasileira de Marketing, December 2012, University Nove de Julho,
DOI: 10.5585/remark.v11i3.2352.
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