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This page is a summary of: LÓGICA DOMINANTE DO SERVIÇO EM MARKETING: ESTUDO DOS CONCEITOS E PREMISSAS APLICADOS À EDUCAÇÃO SUPERIOR PRIVADA NA PERSPECTIVA DOCENTE, ReMark - Revista Brasileira de Marketing, February 2012, University Nove de Julho,
DOI: 10.5585/remark.v10i3.2257.
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