What is it about?
This research measure the difference between Bahraini men and women in terms of their habits of online shopping and determine factors affecting their buying decision.
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Why is it important?
The article identifies key predictors of the online buying decision, enabling entrepreneurs and practitioners of online business.
Perspectives
The researchers adopted a technology acceptance model (TAM) as a research conceptual framework. Results show there is a difference between men and women in term of trust, habit, satisfaction, perceived ease of use, and risk.
Associate Professor Dr. Ali Hussein Zolait
University of Bahrain
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This page is a summary of: Men vs. Women, International Journal of E-Services and Mobile Applications, October 2018, IGI Global,
DOI: 10.4018/ijesma.2018100104.
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