What is it about?
The research builds a model based on brand and consumer interactions in Indian B2B markets using a vector autoregressive model to systemically analyze the cost and outcome of digital marketing efforts by the start-ups operating in South Asia.
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Why is it important?
The research builds a model based on brand and consumer interactions in Indian B2B markets using a vector autoregressive model to systemically analyze the cost and outcome of digital marketing efforts by the start-ups operating in South Asia.
Perspectives
The research builds a model based on brand and consumer interactions in Indian B2B markets using a vector autoregressive model to systemically analyze the cost and outcome of digital marketing efforts by the start-ups operating in South Asia.
Professor Iqbal Thonse Hawaldar
Kingdom University
Read the Original
This page is a summary of: The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia, Journal of Open Innovation Technology Market and Complexity, January 2022, MDPI AG,
DOI: 10.3390/joitmc8010023.
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