Event and Festival in Cirebon: Review of Shariah Marketing Mix

What is it about?

This paper reviewed the event and festival tourism held in Cirebon the last few years very heavily promoted. Cirebon as the gate of secret and as a metropolitan city has many tourist attractions and facilities adequate infrastructure as one of the tourist traffic in Indonesia. With the review of documents and trend analysis, the shariah marketing mix approach in the promotion of events and festivals in Cirebon, both in the field of religious and traditions, art and culture, culinary, natural beauty, and the local economy offers a new concept in marketing tourism products which emphasize aspects locality and uniqueness noticed preservation, and also principles of shariah ensure their halal products and values of business ethics in marketing.

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Why is it important?

Cirebon has a diversity of travel to events and festivals held annually and adequate infrastructure facilities. To increase tourist visits, marketing strategy Islam can be used as a solution in developing events and religious festivals and traditions, arts and local culture, cuisine, natural beauty, and the economy in Cirebon. Tourism development strategy can be done by optimizing marketing strategies through the promotion of tourism, media vehicles for sale such as crisis centers and media centers, and information services.

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