What is it about?
Small business owners and entrepneures eagrly want to know what to do to survive and grow more than their competitiors. The article provide evidence that marketing capabilites is what is needed for entepneures to survive and grow.
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Why is it important?
It provides evidence on the mediating role of marketing innovation in the relationship between entrpnuership and competitive advantage It studies femal e entpunership in Egypt, a less researched area and market
Perspectives
This article and its results could help public policy institutions and female empowerment organizations to develop the right training program needed by femal-owned small and micro businesses in Egypt to help them survive and grow in the market.
Dr Abeer Mahrous
Cairo University
Read the Original
This page is a summary of: The relationship between entrepreneurial orientation, marketing innovation and competitive marketing advantage of female entrepreneurs in Egypt, International Journal of Technology Management and Sustainable Development, June 2017, Intellect,
DOI: 10.1386/tmsd.16.2.157_1.
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