What is it about?
This article discusses McLuhan's concept of moving from clichés to archetypes and how to use it to better understand and deal with our increasingly digital world, including AI. It explains how McLuhan's ideas can help us analyze the language used around technologies like AI. The article shows how this analysis can be part of assessing the impact of changes, specifically using ChatGPT as an example. It also suggests ways for academics, professionals, administrators, policymakers, and students to work together in using AI effectively
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Why is it important?
The article is important because it shows how to apply McLuhan's ideas and other scholarly insights to deal with the growing digitization in our lives. The first part of the article, though detailed, sets the stage for including these ideas in evaluating the impact of new technologies like AI. The most practical part of the article discusses a combined approach to assessing how ChatGPT can be used in higher education. This example serves as a useful model for how scholars and professionals can use similar methods with other AI and technology applications in various contexts.
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This page is a summary of: Revisiting From Cliché to Archetype for artistry in addressing artificial intelligence in media ecology and managing change, Explorations in Media Ecology, June 2024, Intellect,
DOI: 10.1386/eme_00202_1.
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Resources
Revisiting From Cliché to Archetype re AI and Managing Change - Templates
See this link for earlier version of final table in the article and template for using same. The original article explains in full the origin of this table and the use of the template.
Revisiting From Cliché to Archetype re AI and Managing Change
Here is a link to the listing of the article in ReseachGate where those without institutional affiliation or other resources may request a copy as appropriate
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