What is it about?
This article compares and combines Media Ecology and Change Communication. It examines the latter’s use in the adoption of technology and the former’s concern with the surrender of culture to technological domination. The “classic change curve” is central in this examination providing a vehicle for anticipating technology change impacts and human reactions as well as generating actions and messaging to deal with these matters. It explores similarities with other “processes” such as social protest or dealing with regulation, policy and environmental issues that are more in line with a media ecology perspective. It proposes a “remediating media” process that brings together media ecology and change communication elements in a common framework that can help augment and improve the efforts of scholars and practitioners going forward.
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Why is it important?
By providing a start in combining media ecology and change communication, this article offers means to advance both fields of study and practice. It provides a way in which the scholarly work of media ecology may be more deliberately and specifically applied. It also proposes ways in which practical change communication activities may be enhanced and more likely contribute to sustainability. Moreover, this text suggests where media ecology, communication, and management disciplines may intersect, interact and mutually cooperate for added value.
Perspectives
Marshall McLuhan’s work was critical in my formative education and questions concerning how to pursue such concerns in a career. Going down a path beginning with applied behavioral science, my destination became business consulting assisting in managing change related to major information technology implementations. Discovering the media ecology field as an avocation provided a vehicle to bring these interests together and make contributions of potential benefit. This article is my most explicit and pragmatic effort to date to provide constructs that can aid advancements in both arenas.
Fred Cheyunski
Read the Original
This page is a summary of: Media ecology and change communication: Similarities, differences and opportunities for real-world synergies, Explorations in Media Ecology, March 2023, Intellect,
DOI: 10.1386/eme_00148_1.
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Resources
Media Ecology and Change Communication
This video compares, contrasts, and combines Media Ecology and Change Communication. It is actually an early version of a more extensive discussion of this material in an "Explorations in Media Ecology" journal article published in 2023. The video consists of excerpts from a presentation at the 21st Annual Convention of the Media Ecology Association – Communication Challenges & Choices – June 17-20, 2020 – Online (Conference conducted virtually due to Covid 19 protocols)
Media ecology and change communication: Similarities, differences and opportunities for real-world synergies - Template
This material provides a template for a Remediating Media/Change Communication Framework.
Contributors
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