A Review of the Nonmarket Strategy Literature

What is it about?

We review and synthesize strategic Corporate social responsibility (CSR) and Corporate political activity (CPA) research published in top-tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between nonmarket strategy and organizational performance, (b) identify the mechanisms through which nonmarket strategy influences organizational performance, (c) integrate and synthesize the two strands—strategic CSR and CPA—of the literature, and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance.

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Why is it important?

Provides a comprehensive review of the CSR and CPA literatures Outlines a research agenda for future theoretical and empirical studies on the impact of nonmarket strategy on organizational outcomes.