What is it about?
The Nudge Theory is a framework that aims to change and influence decision-making by using subtle and indirect enablement. This paper examines the application of Nudge Theory in ensuring a positive outcome when an employee is faced with a change within their organization.
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Why is it important?
Organizations must continuously adapt by implementing changes because the business environment is growing more and more volatile. Managers have the daunting responsibility of ensuring that the employees accept these changes, as these constant changes can have a negative effect towards the employees. As a result, this paper explores how managers can apply the Nudge Theory to ensure a successful change outcome that will lead to the growth of the organization.
Perspectives
Undertaking this research and immersing myself with the interviewees was such an eye-opening experience as I was able to venture into the various attitudes and perspectives they had when it came to organizational changes. The insights I gathered from this research was something that I was able to apply within my own organization that lead to a positive outcome when I managed a change initiative.
Thea Clarice Tagulao
University of Saint Joseph
Read the Original
This page is a summary of: The Application of Nudge Theory in Ensuring Change Acceptance in the Hospitality-Gaming Industry – A Case Analysis from Macau SAR, China, July 2022, ACM (Association for Computing Machinery),
DOI: 10.1145/3556089.3556121.
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