What is it about?
While rumors become viral easily on the internet, rumor rebuttals don't. This paper investigates factors that could tip the balance. Rebuttal virality was found to be positively predicted by message posters’ credibility, justification of the rebuttal, call to action, and the presence of images.
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Why is it important?
The findings offer suggestions to governments and policymakers on ways to leverage rumor rebuttals to combat online misinformation.
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This page is a summary of: What Makes Rumor Rebuttals Viral on Social Media?, January 2023, Institute of Electrical & Electronics Engineers (IEEE),
DOI: 10.1109/imcom56909.2023.10035545.
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