What is it about?
This exploratory research examined social media users’ expectations of information systems (IS) products that are conceived but not yet launched. It specifically analyses social media data from Twitter about forthcoming smartphones and smartwatches from Apple and Samsung, two firms known for their innovative gadgets.
Featured Image
Photo by Chris Montgomery on Unsplash
Why is it important?
This paper is the earliest empirical work to examine the degree to which social media chatter can be used by project managers for IS development projects, specifically for the purpose of end-users’ expectation management.
Read the Original
This page is a summary of: Social media analytics for end-users' expectation management in information systems development projects, Information Technology and People, June 2021, Emerald,
DOI: 10.1108/itp-10-2020-0706.
You can read the full text:
Contributors
The following have contributed to this page
