What jokes about entrepreneurs tell us about how humour may shape and de-legitimise public perceptions of entrepreneurial identity

What is it about?

Humour and in particular jokes about entrepreneurs are under researched in the entrepreneurship literature despite being important tropes in relation to entrepreneurial identity. Findings indicate that jokes about entrepreneurs suggest that such jokes convey a pejorative message about how entrepreneurs are perceived by the public with the content and message of the jokes being negative and derogatory. Common themes contained in the punchlines include – criminality, greed, dishonesty, hubris, stupidity, misfortune, ridicule and deviousness – all of which may de-legitimise generic entrepreneurial identity.

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