What is it about?
Explores how some variables are related to organic food consumption among Brazilians. The variables were Perceived value, trust and purchase intention of organic food.
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Why is it important?
It is an effort to deepen the understanding about the organic food market in Brazil which is still weak known, by analyzing common vaiables related to organic food consumption worldwide to understand if and what is important to Brazilians when buying organic food.
Perspectives
This paper is related to a specific project aiming to revel organic food market characteristics in Brazil. Even though there are many studies about organic food consumption in many countries, in Brazil they really rare. Here we were able to understand a little more about this market in Brazil.
Dr Solange Alfinito
Universidade de Brasilia
Read the Original
This page is a summary of: Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers, British Food Journal, March 2020, Emerald,
DOI: 10.1108/bfj-05-2019-0363.
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