What is it about?
This book takes the study of public diplomacy to East Asia, where middle powers and emerging powers are increasingly aware of the fact that old-style state-to-state international relations are not the whole story. Two points need to be made about this book. First, Western style public diplomacy principles and practices cannot just be copy-pasted to the non-Western world. Second, there is a huge variety of drivers and approaches of public diplomacy among countries in Asia.
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Why is it important?
The book is a sequal to "Public Diplomacy and Soft Power in East Asia" (2011) but with much more of a focus on diplomatic practice in a transnational societal setting than discussing soft power. A mixed group of Asian and Western experts show how communication with foreign publics is part of how governments in Asia see diplomacy at large. The book can also be seen as an antidote to a China-centric approach of diplomacy in East Asia.
Perspectives
This book is a collective effort by a group of scholars from Australia, China, India, Indonesia, Japan, South Korea, the United States, and the Netherlands, who met in Seoul to discuss their research. In the years after publication of this book, the case for paying more attention to the "people dimension" of Asian international relations has only become stronger.
Jan Melissen
Leiden University and University of Antwerp
Read the Original
This page is a summary of: Understanding Public Diplomacy in East Asia, January 2015, Springer Science + Business Media,
DOI: 10.1057/9781137532299.
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