What is it about?
We had participants perform a simple task for money. They had to identify which of two urns a sequence of colored beads was being drawn from, and we paid them if they got the right answer. But they also had to pay for each additional bead that they wanted to reveal in the sequence. Our participants tended to "jump to conclusions", revealing too few beads before making their decision. But this tendency was increased if they could see the information-gathering decisions of other people in the same task.
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Why is it important?
Our study demonstrates that when individuals see others collecting minimal evidence before making a decision, they too are more inclined to collect minimal evidence. People who form beliefs on the basis of minimal evidence are more likely to be wrong – so, in shifting the focus from the diffusion of false beliefs to the diffusion of suboptimal belief-formation strategies, we have identified a novel mechanism whereby misbeliefs arise and spread.
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This page is a summary of: Collectively jumping to conclusions: Social information amplifies the tendency to gather insufficient data., Journal of Experimental Psychology General, November 2021, American Psychological Association (APA),
DOI: 10.1037/xge0001044.
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