What is it about?
The goal of this study is to present and test a conceptual framework that describes the technical aspects (TA), human/organizational aspects (HOA) of the adoption of green product development (GPD) practices and the effect of these practices on firms' environmental (EP), operational (OP) and market performance (MP).
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Why is it important?
The main results of this study are as follows: (a) in general, the proposed framework obtained adequate goodness of fit statistics (GoF); (b) technological factors are shown to have an influence on the adoption of GPD practices, and those practices are related to company EP, OP and MP, thus confirming 4 hypotheses of the study; and (c) one of the study's hypotheses is not validated, indicating that the relationship of human/organizational aspects to GPD must be further analyzed.
Perspectives
This work extends the literature because: (a) the conceptual framework tested in this study establishes several concepts that have been only partially tested in the previous literature; (b) this work presents evidence about Brazil, where the themes addressed herein have not been yet been thoroughly investigated; and (c) the non-validation of the hypothesis regarding the relationship between human/ organizational aspects with respect to the adoption of product-related environmental practices requires attention.
Hengky Latan
STIE BPD Jateng and Petra Christian University
Read the Original
This page is a summary of: Green product development and performance of Brazilian firms: measuring the role of human and technical aspects, Journal of Cleaner Production, January 2015, Elsevier,
DOI: 10.1016/j.jclepro.2014.09.036.
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