What is it about?
usage of YouTube
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Why is it important?
Stronger motivation to use YouTube for information and learning is associated with lower compulsive use, while stronger motivation to use YouTube for entertainment is associated with higher compulsive use. Entertainment motivation has a stronger effect than information motivation
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This page is a summary of: Compulsive YouTube usage: A comparison of use motivation and personality effects, Computers in Human Behavior, October 2018, Elsevier,
DOI: 10.1016/j.chb.2018.05.038.
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