How not to bankrupt healthcare (and make our lives better at the same time). In 3000 words.

What is it about?

This article is about modern healthcare set against the backdrop of diseases like urethral stricture & prostate cancer. We discuss PROs & health measurement scales; surgery for conditions of the penis & urethra; the length & quality of people's lives; the type of care people may choose at the end of their natural life; health economics, money & QALYs; pharma & the hidden downside of expensive anti-cancer drugs; and the way all these important things hang together in the world today.

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Why is it important?

We identified for the first time that there is an unmet need across health & social care worldwide for a much more sophisticated way to measure the abstract & intangible but phenomenally important concept that sits under the umbrella of words like quality of life & wellbeing. It should be possible to do this more accurately in the near future through complex realtime analysis of personal stories from social media & biometric information from ubiquitous personal devices like iPhones.

Perspectives

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I *hope* this article makes what people might think is a boring, slightly abstract area like health economics and measuring things like health, kind of interesting and maybe even exciting. Because the way we spend money on health and social care is not just a problem for politicians, managers and researchers to worry about - it is an issue that touches every single human being on this planet in one way or another. More than anything else, and if nothing else, I hope you find this article thought-provoking.

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