All Stories

  1. Exploring the Phenomenon of Virtual Influencers
  2. Brands using generative AI on the metaverse
  3. Soulbound Tokens (SBT)
  4. Towards an inclusive Metaverse: Maneuvering between acceptance of disability and need for uniqueness
  5. Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites
  6. Digital Luxury Fashion Shows
  7. Amazon Explore and customized livestreaming services
  8. Typology of e-commerce shoppers
  9. Marketing in the metaverse era
  10. Zomato
  11. Engaging with omnichannel brands
  12. Computer-Generated Influencers
  13. Exploring the fake news experience in the marketing context
  14. Online food aggregators
  15. The examination of Amazon's captive relationship strategy
  16. Luxury fashion start-up brands' digital strategies with female Gen Y
  17. How Amazon Prime membership reinforces impulsive buying behavior
  18. How Alexa is redefining companionship and interdependence for people with special needs
  19. Viability of Amazon’s driven innovations
  20. The examination of self-service replenishing solutions' potential
  21. Influencing the influencers: the case of retailers' social shopping platforms
  22. Brand-Brand Relationship
  23. The democratization of intangible luxury
  24. The examination of virtual reality
  25. Customers' need for uniqueness in social network sites
  26. Amazon's approach to consumers’ usage of the Dash button
  27. Shopping through Interactive Voice Assistants
  28. The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now
  29. The impact of brand and social network relationships on Facebook advertising
  30. Typology of social media followers: the case of luxury brands
  31. The gamification of trust: the case of China’s “social credit”
  32. Customers’ Saturation in Online Brand Communities
  33. How the Amazon dash button is altering consumer buying patterns
  34. Examining the dilution of the consumer-brand relationship on Facebook: the saturation issue
  35. Fashionable Stereotypes and Evolving Trends in the United Arab Emirates
  36. The Pokemonisation of the first moment of truth
  37. The advent of the social moment of truth in online communities
  38. The Pokémonisation of the first moment of truth
  39. Social Media and Branding in Asia: Threats and Opportunities
  40. Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia
  41. The advent of the 'social moment of truth' in online communities
  42. An adapted TPB approach to consumers’ acceptance of service-delivery drones
  43. Saturated Nation in Social Networking Sites; An Examination of the Negative Effect of Facebook’s Brand Communities on Brand-Consumer Relationship