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  1. Brands using generative AI on the metaverse

    Article • Psychology and Marketing, August 2024, Wiley

    Dr. Zahy B Ramadan, Dr Maya F Farah

  2. Towards an inclusive Metaverse: Maneuvering between acceptance of disability and need for uniqueness

    Article • Journal of Research in Interactive Marketing, July 2024, Emerald

    Dr. Zahy B Ramadan, Dr Maya F Farah

  3. Amazon Explore and customized livestreaming services

    Article • Qualitative Market Research An International Journal, June 2023, Emerald

    Dr. Zahy B Ramadan, Dr Maya F Farah

  4. Typology of e-commerce shoppers

    Article • Qualitative Market Research An International Journal, March 2023, Emerald

    Dr. Zahy B Ramadan, Dr Maya F Farah

  5. Blockchain-Enabled Banking Services and Customers’ Perceived Financial Well-Being: A Structural Nexus

    Article • January 2023, Springer Science + Business Media

    Dr Maya F Farah

  6. The Examination of Social and Service Relational Aspects on Customers’ Retention

    Article • January 2023, Springer Science + Business Media

    Dr Maya F Farah

  7. WhatsApp communication service: a controversial tool for luxury brands

    Article • Qualitative Market Research An International Journal, April 2022, Emerald

    Dr Maya F Farah

  8. Exploring the fake news experience in the marketing context

    Article • Journal of Consumer Marketing, April 2022, Emerald

    Dr. Zahy B Ramadan, Dr Maya F Farah

  9. The Examination of Tech Disruptions’ Patterns on the Consumer Journey

    Article • January 2022, Springer Science + Business Media

    Dr Maya F Farah

  10. The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan

    Article • Journal of Tourism Futures, December 2021, Emerald

    Dr Maya F Farah

  11. Online food aggregators

    Article • International Journal of Consumer Studies, November 2021, Wiley

    Dr. Zahy B Ramadan, Dr Maya F Farah

  12. How Amazon Prime membership reinforces impulsive buying behavior

    Article • Journal of Consumer Behaviour, May 2021, Wiley

    Dr. Zahy B Ramadan, Dr Maya F Farah

  13. The transformative role of firm information transparency in triggering retail investor's perceived financial well-being

    Article • The International Journal of Bank Marketing, May 2021, Emerald

    Dr Maya F Farah

  14. A literature review on consumer ethnocentrism and consumer animosity

    Article • Strategic Change, January 2021, Wiley

    Dr Maya F Farah

  15. How Alexa is redefining companionship and interdependence for people with special needs

    Article • Psychology and Marketing, December 2020, Wiley

    Dr. Zahy B Ramadan, Dr Maya F Farah

  16. Viability of Amazon’s driven innovations

    Article • Journal of Retailing and Consumer Services, March 2020, Elsevier

    Dr. Zahy B Ramadan, Dr Maya F Farah

  17. Consumer perception of Halal products

    Article • Journal of Islamic Marketing, February 2020, Emerald

    Dr Maya F Farah

  18. Fast food addiction and anti-consumption behaviour: The moderating role of consumer social responsibility

    Article • International Journal of Consumer Studies, February 2020, Wiley

    Dr Maya F Farah

  19. The examination of self-service replenishing solutions' potential

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr. Zahy B Ramadan, Dr Maya F Farah

  20. Influencing the influencers: the case of retailers' social shopping platforms

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr. Zahy B Ramadan, Dr Maya F Farah

  21. Influencing the Influencers: The Case of Retailers’ Social Shopping Platforms

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr Maya F Farah

  22. Handle with Care: Adoption of Drone Delivery Services

    Article • January 2020, Springer Science + Business Media

    Dr Maya F Farah

  23. The examination of virtual reality

    Article • Journal of Retailing and Consumer Services, May 2019, Elsevier

    Dr. Zahy B Ramadan, Dr Maya F Farah

  24. Amazon's approach to consumers’ usage of the Dash button

    Article • Journal of Retailing and Consumer Services, March 2019, Elsevier

    Dr. Zahy B Ramadan, Dr Maya F Farah

  25. Shopping through Interactive Voice Assistants

    Article • January 2019, Springer Science + Business Media

    Dr. Zahy B Ramadan, Dr Maya F Farah

  26. The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now

    Article • International Journal of Web Based Communities, January 2019, Inderscience Publishers

    Dr. Zahy B Ramadan, Dr Maya F Farah

  27. From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands

    Article • Journal of Brand Management, December 2018, Springer Science + Business Media

    Dr Maya F Farah

  28. Mobile-banking adoption: empirical evidence from the banking sector in Pakistan

    Article • The International Journal of Bank Marketing, September 2018, Emerald

    Dr Maya F Farah

  29. Typology of social media followers: the case of luxury brands

    Article • Marketing Intelligence & Planning, May 2018, Emerald

    Dr. Zahy B Ramadan, Dr Maya F Farah

  30. How the Amazon dash button is altering consumer buying patterns

    Article • Journal of Retailing and Consumer Services, November 2017, Elsevier

    Dr. Zahy B Ramadan, Dr Maya F Farah

  31. Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study

    Article • The International Journal of Bank Marketing, April 2017, Emerald

    Dr Maya F Farah

  32. Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations

    Article • The International Journal of Bank Marketing, February 2017, Emerald

    Dr Maya F Farah

  33. The Pokemonisation of the first moment of truth

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Dr Maya F Farah

  34. The advent of the social moment of truth in online communities

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Dr Maya F Farah

  35. The Pokémonisation of the first moment of truth

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Dr Maya F Farah

  36. The advent of the 'social moment of truth' in online communities

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr Maya F Farah, Dr. Zahy B Ramadan

  37. An adapted TPB approach to consumers’ acceptance of service-delivery drones

    Article • Technology Analysis and Strategic Management, October 2016, Taylor & Francis

    Dr. Zahy B Ramadan, Dr Maya F Farah

  38. A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions: Levant versus Gulf

    Article • Contemporary Management Research, June 2016, Academy of Taiwan Information Systems Research

    Dr Maya F Farah

  39. Controversial product advertisements in Lebanon

    Article • Journal of Islamic Marketing, March 2015, Emerald

    Dr Maya F Farah

  40. An Assessment of Advertisements for Controversial Products in Lebanon: The Influence of Gender

    Article • Advertising & Society Review, January 2015, Project Muse

    Dr Maya F Farah

  41. The effects' of religiously motivated consumer boycotts on brand success

    Article • European Journal of Marketing, November 2014, Emerald

    Dr Maya F Farah

  42. Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty

    Article • October 2014, Springer Science + Business Media

    Dr Maya F Farah

  43. An Expectancy-Value Approach to the Study of Beliefs Underlying Consumer Boycott Intention

    Article • International Journal of Business and Management, September 2014, Canadian Center of Science and Education

    Dr Maya F Farah

  44. The Effects of Religion and Religiosity on Advertisement Assessment among Lebanese Consumers

    Article • Journal of International Consumer Marketing, June 2014, Taylor & Francis

    Dr Maya F Farah

  45. Exploring consumer boycott intelligence using a socio-cognitive approach

    Article • Journal of Business Research, April 2010, Elsevier

    Dr Maya F Farah

  46. The Arab Consumer Boycott of American Products: Motives and Intentions

    Article • Edward Elgar Publishing

    Dr Maya F Farah