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  1. Brands using generative AI on the metaverse

    Article • Psychology and Marketing, August 2024, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  2. Towards an inclusive Metaverse: Maneuvering between acceptance of disability and need for uniqueness

    Article • Journal of Research in Interactive Marketing, July 2024, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  3. Amazon Explore and customized livestreaming services

    Article • Qualitative Market Research An International Journal, June 2023, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  4. Typology of e-commerce shoppers

    Article • Qualitative Market Research An International Journal, March 2023, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  5. Blockchain-Enabled Banking Services and Customers’ Perceived Financial Well-Being: A Structural Nexus

    Article • January 2023, Springer Science + Business Media

    Prof. Maya F. Farah

  6. The Examination of Social and Service Relational Aspects on Customers’ Retention

    Article • January 2023, Springer Science + Business Media

    Prof. Maya F. Farah

  7. WhatsApp communication service: a controversial tool for luxury brands

    Article • Qualitative Market Research An International Journal, April 2022, Emerald

    Prof. Maya F. Farah

  8. Exploring the fake news experience in the marketing context

    Article • Journal of Consumer Marketing, April 2022, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  9. The Examination of Tech Disruptions’ Patterns on the Consumer Journey

    Article • January 2022, Springer Science + Business Media

    Prof. Maya F. Farah

  10. The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan

    Article • Journal of Tourism Futures, December 2021, Emerald

    Prof. Maya F. Farah

  11. Online food aggregators

    Article • International Journal of Consumer Studies, November 2021, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  12. How Amazon Prime membership reinforces impulsive buying behavior

    Article • Journal of Consumer Behaviour, May 2021, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  13. The transformative role of firm information transparency in triggering retail investor's perceived financial well-being

    Article • The International Journal of Bank Marketing, May 2021, Emerald

    Prof. Maya F. Farah

  14. A literature review on consumer ethnocentrism and consumer animosity

    Article • Strategic Change, January 2021, Wiley

    Prof. Maya F. Farah

  15. How Alexa is redefining companionship and interdependence for people with special needs

    Article • Psychology and Marketing, December 2020, Wiley

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  16. Viability of Amazon’s driven innovations

    Article • Journal of Retailing and Consumer Services, March 2020, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  17. Consumer perception of Halal products

    Article • Journal of Islamic Marketing, February 2020, Emerald

    Prof. Maya F. Farah

  18. Fast food addiction and anti-consumption behaviour: The moderating role of consumer social responsibility

    Article • International Journal of Consumer Studies, February 2020, Wiley

    Prof. Maya F. Farah

  19. The examination of self-service replenishing solutions' potential

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  20. Influencing the influencers: the case of retailers' social shopping platforms

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  21. Influencing the Influencers: The Case of Retailers’ Social Shopping Platforms

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Prof. Maya F. Farah

  22. Handle with Care: Adoption of Drone Delivery Services

    Article • January 2020, Springer Science + Business Media

    Prof. Maya F. Farah

  23. The examination of virtual reality

    Article • Journal of Retailing and Consumer Services, May 2019, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  24. Amazon's approach to consumers’ usage of the Dash button

    Article • Journal of Retailing and Consumer Services, March 2019, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  25. Shopping through Interactive Voice Assistants

    Article • January 2019, Springer Science + Business Media

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  26. The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now

    Article • International Journal of Web Based Communities, January 2019, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  27. From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands

    Article • Journal of Brand Management, December 2018, Springer Science + Business Media

    Prof. Maya F. Farah

  28. Mobile-banking adoption: empirical evidence from the banking sector in Pakistan

    Article • The International Journal of Bank Marketing, September 2018, Emerald

    Prof. Maya F. Farah

  29. Typology of social media followers: the case of luxury brands

    Article • Marketing Intelligence & Planning, May 2018, Emerald

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  30. How the Amazon dash button is altering consumer buying patterns

    Article • Journal of Retailing and Consumer Services, November 2017, Elsevier

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  31. Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study

    Article • The International Journal of Bank Marketing, April 2017, Emerald

    Prof. Maya F. Farah

  32. Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations

    Article • The International Journal of Bank Marketing, February 2017, Emerald

    Prof. Maya F. Farah

  33. The Pokemonisation of the first moment of truth

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  34. The advent of the social moment of truth in online communities

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  35. The Pokémonisation of the first moment of truth

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  36. The advent of the 'social moment of truth' in online communities

    Article • International Journal of Web Based Communities, January 2017, Inderscience Publishers

    Prof. Maya F. Farah, Dr. Zahy B Ramadan

  37. An adapted TPB approach to consumers’ acceptance of service-delivery drones

    Article • Technology Analysis and Strategic Management, October 2016, Taylor & Francis

    Dr. Zahy B Ramadan, Prof. Maya F. Farah

  38. A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions: Levant versus Gulf

    Article • Contemporary Management Research, June 2016, Academy of Taiwan Information Systems Research

    Prof. Maya F. Farah

  39. Controversial product advertisements in Lebanon

    Article • Journal of Islamic Marketing, March 2015, Emerald

    Prof. Maya F. Farah

  40. An Assessment of Advertisements for Controversial Products in Lebanon: The Influence of Gender

    Article • Advertising & Society Review, January 2015, Project Muse

    Prof. Maya F. Farah

  41. The effects' of religiously motivated consumer boycotts on brand success

    Article • European Journal of Marketing, November 2014, Emerald

    Prof. Maya F. Farah

  42. Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty

    Article • October 2014, Springer Science + Business Media

    Prof. Maya F. Farah

  43. An Expectancy-Value Approach to the Study of Beliefs Underlying Consumer Boycott Intention

    Article • International Journal of Business and Management, September 2014, Canadian Center of Science and Education

    Prof. Maya F. Farah

  44. The Effects of Religion and Religiosity on Advertisement Assessment among Lebanese Consumers

    Article • Journal of International Consumer Marketing, June 2014, Taylor & Francis

    Prof. Maya F. Farah

  45. Exploring consumer boycott intelligence using a socio-cognitive approach

    Article • Journal of Business Research, April 2010, Elsevier

    Prof. Maya F. Farah

  46. The Arab Consumer Boycott of American Products: Motives and Intentions

    Article • Edward Elgar Publishing

    Prof. Maya F. Farah