All Stories

  1. Employing big data capability in the face of fierce competition

    Article • Industrial Marketing Management, February 2026, Elsevier

    Dr Omar S. Itani

  2. Exploring the influence of salesperson lone wolf tendencies on customer value co-creation

    Article • Journal of Business and Industrial Marketing, November 2025, Emerald

    Dr Omar S. Itani

  3. What is AI washing?

    Article • AMS Review, November 2025, Springer Science + Business Media

    Dr Omar S. Itani

  4. Customer demandingness and salesperson’s performance

    Article • Journal of Personal Selling and Sales Management, October 2025, Taylor & Francis

    Dr Omar S. Itani

  5. Unlocking life satisfaction: the impact of self-image congruence on consumers’ life satisfaction

    Article • European Journal of Marketing, September 2025, Emerald

    Dr Omar S. Itani

  6. Affordable and Clean Energy, Climate Action, Zero Hunger, and Partnerships for the Goals

    Article • The Journal of Marketing Theory and Practice, August 2025, Taylor & Francis

    Dr Omar S. Itani, Medical plants curing COVID-19, HIV and all Virus Related Deasese Ahmed Tofik Ali

  7. Which corporate social responsibility (CSR) approach optimizes customer engagement behavior

    Article • Journal of Retailing and Consumer Services, May 2025, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  8. Social media de-influencing and consumers

    Article • Internet Research, February 2025, Emerald

    Dr Omar S. Itani

  9. The interplay of morality, emotional labor, and customer injustice

    Article • Industrial Marketing Management, January 2025, Elsevier

    Dr Omar S. Itani

  10. Ecolabel Persuasion Effect Across Cultures: A Comprehensive Meta-Analysis

    Article • International Marketing Review, July 2024, Emerald

    Dr Omar S. Itani

  11. big data & organizational financial performance

    Article • Technological Forecasting and Social Change, April 2024, Elsevier

    Dr Omar S. Itani

  12. Sales team value co-creation in turbulent markets: the role of team learning and agility

    Article • The Journal of Marketing Theory and Practice, September 2023, Taylor & Francis

    Dr Omar S. Itani

  13. Sustainability and professional sales: a review and future research agenda

    Article • Journal of Personal Selling and Sales Management, September 2023, Taylor & Francis

    Dr Omar S. Itani

  14. Exploring the roles of resources in determining the outcomes of salesperson social media

    Article • Industrial Marketing Management, August 2023, Elsevier

    Dr Omar S. Itani

  15. Turning role conflict into performance: self‐monitoring, manager trust &

    Article • Journal of Service Theory and Practice, April 2023, Emerald

    Dr Omar S. Itani

  16. Can salespeople use social media to enhance brand awareness and sales performance

    Article • Journal of Business and Industrial Marketing, February 2023, Emerald

    Dr Omar S. Itani

  17. Consumer engagement with self driving cars

    Article • Asia Pacific International Journal of Marketing, December 2022, Emerald

    Dr Omar S. Itani

  18. Engaging with omnichannel brands

    Article • Retail and Distribution Management, November 2022, Emerald

    Dr. Zahy B Ramadan, Dr Omar S. Itani

  19. sales crises: Implications and a future research agenda

    Article • Journal of Personal Selling and Sales Management, September 2022, Taylor & Francis

    Dr Omar S. Itani

  20. salespeople’s social media use on value co-creation and cross/up-selling

    Article • European Journal of Marketing, September 2022, Emerald

    Dr Omar S. Itani

  21. Activating Corporate Environmental Ethics on the Frontline

    Article • Journal of Business Ethics, July 2022, Springer Science + Business Media

    Dr Omar S. Itani

  22. B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange

    Article • Industrial Marketing Management, July 2022, Elsevier

    Dr Omar S. Itani

  23. Complementary effects of CRM and social media on customer co-creation

    Article • Information & Management, April 2022, Elsevier

    Dr Omar S. Itani

  24. Salesperson moral identity and value co-creation

    Article • European Journal of Marketing, January 2022, Emerald

    Dr Omar S. Itani

  25. Inside sales social media use ... salesperson-customer digital engagement

    Article • Industrial Marketing Management, January 2022, Elsevier

    Dr Omar S. Itani

  26. Transhumanism & Engagement-Facilitating Technologies in Society

    Article • Journal of Promotion Management, November 2021, Taylor & Francis

    Dr Omar S. Itani

  27. Role of Salespeople in Value Co-Creation and Impact on Sales Performance

    Article • Journal of Business-to-Business Marketing, October 2021, Taylor & Francis

    Dr Omar S. Itani

  28. Assessing the effects of salesperson social media the moderating of moral identity and gender

    Article • Industrial Marketing Management, October 2021, Elsevier

    Dr Omar S. Itani

  29. Consumer behavior is changing as a result of the COVID-19 pandemic

    Article • Tourism Management, June 2021, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  30. The Consequences of Salesperson Moral Identity

    Article • Journal of Business Ethics, March 2021, Springer Science + Business Media

    Dr Omar S. Itani

  31. Brand identification, Value co-creation, Brand hate, Customer & peer identification, Individualism

    Article • European Journal of Marketing, November 2020, Emerald

    Dr Omar S. Itani

  32. Social media and customer relationship management technologies

    Article • Industrial Marketing Management, October 2020, Elsevier

    Dr Omar S. Itani

  33. Which type of evidence is more persuasive statistical or anecdotal information?

    Article • Organizational Behavior and Human Decision Processes, September 2020, Elsevier

    Dr Omar S. Itani

  34. The effect of thought self-leadership strategies and self-monitoring on adaptive selling behavior

    Article • Journal of Business and Industrial Marketing, April 2020, Emerald

    Dr Omar S. Itani

  35. Customer demandingness employees Post-transaction Service behaviors Customer value Satisfaction

    Article • Journal of Retailing and Consumer Services, March 2020, Elsevier

    Dr Omar S. Itani

  36. Customer engagement Extraversion Personality Utilitarian Hedonic value Relationship duration

    Article • Journal of Retailing and Consumer Services, March 2020, Elsevier

    Dr Omar S. Itani

  37. Listening and salesperson performance: meta-analysis

    Article • Journal of Business Research, September 2019, Elsevier

    Dr Omar S. Itani

  38. Relationships among perceived value, relationship quality, customer engagement, and value conscious

    Article • International Journal of Hospitality Management, July 2019, Elsevier

    Dr Omar S. Itani

  39. sales-based CRM technology and social media use - post-sale service

    Article • Journal of Business Research, December 2017, Elsevier

    Dr Omar S. Itani

  40. Satisfaction - salespeople -B2b - guilt - emotions - prosocial

    Article • Journal of Business and Industrial Marketing, August 2017, Emerald

    Dr Omar S. Itani

  41. Social media - B2b sales - competitive intelligence collection and adaptive selling

    Article • Industrial Marketing Management, July 2017, Elsevier

    Dr Omar S. Itani

  42. Performance - Sales - Ethics

    Article • Journal of Business Ethics, June 2017, Springer Science + Business Media

    Dr Omar S. Itani

  43. sales-service ambidexterity, adaptive selling behavior, role conflict, customer satisfaction

    Article • Journal of Personal Selling and Sales Management, January 2017, Taylor & Francis

    Dr Omar S. Itani

  44. Salesperson, Empathy, Bank, Relationship quality, Listening, Felt stress

    Article • International Journal of Bank Marketing, September 2015, Emerald

    Dr Omar S. Itani

  45. Factors effecting Green Purchasing Behavior: Gender as Moderator

    Article • Contemporary Management Research, May 2015, Academy of Taiwan Information Systems Research

    Dr Omar S. Itani

  46. Factors influencing green purchasing behavior

    Article • Journal of Consumer Behaviour, May 2014, Wiley

    Dr Grace Dagher, Dr Omar S. Itani