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  1. The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes

    Article • Journal of Brand Management, July 2022, Springer Science + Business Media

    Vesna Zabkar

  2. From car use reduction to ride‐sharing: The relevance of moral and environmental identity

    Article • Journal of Consumer Behaviour, June 2022, Wiley

    Vesna Zabkar

  3. The formation of consumers' warmth and competence impressions of corporate brands: The role of corporate associations

    Article • European Management Review, March 2022, Wiley

    Vesna Zabkar

  4. “We Go Together”: Understanding social cause-related purchase intentions of young adults

    Article • Journal of Business Research, February 2022, Elsevier

    Vesna Zabkar

  5. The Role of Moral Foundations, Anticipated Guilt and Personal Responsibility in Predicting Anti-consumption for Environmental Reasons

    Article • Journal of Business Ethics, January 2022, Springer Science + Business Media

    Vesna Zabkar

  6. The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions

    Article • British Journal of Management, October 2021, Wiley

    Dr Ilona Szőcs, Vesna Zabkar

  7. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands

    Article • Journal of Service Management, October 2021, Emerald

    Vesna Zabkar

  8. User Perspectives of Diet-Tracking Apps: Reviews Content Analysis and Topic Modeling

    Article • Journal of Medical Internet Research, April 2021, JMIR Publications Inc.

    Vesna Zabkar

  9. User Perspectives of Diet-Tracking Apps: Reviews Content Analysis and Topic Modeling (Preprint)

    Article • October 2020, JMIR Publications Inc.

    Vesna Zabkar

  10. Do brand warmth and brand competence add value to consumers? A stereotyping perspective

    Article • Journal of Business Research, September 2020, Elsevier

    Vesna Zabkar

  11. Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?

    Article • Market-Tržište, June 2020, Faculty of Economics and Business, University of Zagreb

    Vesna Zabkar

  12. The Antecedents And Outcome Of Perceived Social Media Advertising Value (PSMAV) On Smartphone: Evidence From Malaysian Consumer Perspective

    Article • JOURNAL OF XI AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY, March 2020, Engineering Skill Development

    Vesna Zabkar

  13. Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior

    Article • Journal of Business Ethics, January 2020, Springer Science + Business Media

    Vesna Zabkar

  14. Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles

    Article • Journal of Business Research, January 2020, Elsevier

    Vesna Zabkar

  15. Being engaged is a good thing: Understanding sustainable consumption behavior among young adults

    Article • Journal of Business Research, November 2019, Elsevier

    Vesna Zabkar

  16. The interplay of past consumption, attitudes and personal norms in organic food buying

    Article • Appetite, June 2019, Elsevier

    Vesna Zabkar

  17. The unobserved signaling ability of marketing accountability: can suppliers’ marketing accountability enhance business customers’ value perceptions?

    Article • Journal of Business and Industrial Marketing, February 2019, Emerald

    Vesna Zabkar

  18. The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers

    Article • Corporate Social Responsibility and Environmental Management, October 2018, Wiley

    Vesna Zabkar

  19. The role of environmentally conscious purchase behaviour and green scepticism in organic food consumption

    Article • British Food Journal, August 2018, Emerald

    Vesna Zabkar

  20. The impact of brand and social network relationships on Facebook advertising

    Article • European Journal of Marketing, June 2018, Emerald

    Dr. Zahy B Ramadan, Vesna Zabkar

  21. Guest editorial

    Article • European Journal of Marketing, April 2018, Emerald

    Vesna Zabkar

  22. Ljubljana to Tokyo: Understanding Drivers of Young-Adult Consumer Innovativeness and the Role of Regionalism in Eastern Europe and East Asia

    Article • Journal of East European Management Studies, January 2018, Nomos Verlag

    Vesna Zabkar

  23. Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality

    Article • Journal of Business Research, November 2017, Elsevier

    Vesna Zabkar

  24. Is perceived value more than value for money in professional business services?

    Article • Industrial Marketing Management, August 2017, Elsevier

    Vesna Zabkar

  25. Hold me responsible

    Article • Corporate Communications An International Journal, April 2017, Emerald

    Vesna Zabkar

  26. Partnership in the Forefront: Advertising Agencies’ Roles and Business Clients’ Loyalty

    Article • January 2017, Springer Science + Business Media

    Vesna Zabkar

  27. Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption

    Article • Market-Tržište, December 2016, Faculty of Economics and Business, University of Zagreb

    Vesna Zabkar

  28. Comparing consumer innovativeness and ethnocentrism of young-adult consumers

    Article • Journal of Business Research, September 2016, Elsevier

    Vesna Zabkar

  29. Bridging the gap between country and destination image: Assessing common facets and their predictive validity

    Article • Journal of Business Research, September 2015, Elsevier

    Vesna Zabkar

  30. Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

    Article • Journal of International Marketing, June 2015, SAGE Publications

    Vesna Zabkar

  31. The external effect of marketing accountability in business relationships: Exploring the role of customer perceived value

    Article • Industrial Marketing Management, April 2015, Elsevier

    Vesna Zabkar

  32. Is Management Involvement in Integrated Marketing Communications Reasonable?

    Article • November 2014, Springer Science + Business Media

    Vesna Zabkar

  33. Modelling In-Store Consumer Behaviour Using Machine Learning and Digital Signage Audience Measurement Data

    Article • January 2014, Springer Science + Business Media

    Professor Franc Solina, Vesna Zabkar

  34. The Impact of Corporate Reputation and Information Sharing on Value Creation for Organizational Customers

    Article • South East European Journal of Economics and Business, November 2013, De Gruyter

    Vesna Zabkar

  35. RESPONSIVE AND PROACTIVE MARKET ORIENTATION AND INNOVATION SUCCESS UNDER MARKET AND TECHNOLOGICAL TURBULENCE

    Article • Journal of Business Economics and Management, September 2012, Vilnius Gediminas Technical University

    Prof. Germà Coenders, Vesna Zabkar

  36. Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap?

    Article • International Journal of Consumer Studies, September 2012, Wiley

    Vesna Zabkar

  37. A hotel sustainability business model: evidence from Slovenia

    Article • Journal of Sustainable Tourism, June 2012, Taylor & Francis

    Vesna Zabkar, Professor Tanja A. Mihalic

  38. Relationship Commitment, Relational Equity and Company Image in Customer Loyalty Development

    Article • Economic Research-Ekonomska Istraživanja, January 2012, Taylor & Francis

    Vesna Zabkar

  39. Values and Trust in Business Relationships in Former Yugoslav Markets

    Article • January 2012, Springer Science + Business Media

    Vesna Zabkar

  40. COMMITMENT IN MARKETING RESEARCH SERVICES: TWO ALTERNATIVE MODELS / ĮSIPAREIGOJIMAI ATLIEKANT RINKODAROS TYRIMUS: DU ALTERNATYVŪS MODELIAI

    Article • Journal of Business Economics and Management, November 2011, Vilnius Gediminas Technical University

    Vesna Zabkar

  41. A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?

    Article • Tourism Management, October 2010, Elsevier

    Vesna Zabkar

  42. Summer tourist perceptions of service quality

    Article • Annals of Tourism Research, October 2010, Elsevier

    Vesna Zabkar

  43. Relationship quality evaluation in retailers' relationships with consumers

    Article • European Journal of Marketing, September 2010, Emerald

    Vesna Zabkar

  44. Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level

    Article • Tourism Management, August 2010, Elsevier

    Vesna Zabkar

  45. Assessing Tourism Supply Quality Using Formative Indicators: Implications for Destination Management

    Article • Tourism Economics, June 2010, SAGE Publications

    Vesna Zabkar

  46. Comprehension of relationship quality in the retail environment

    Article • Managing Service Quality, May 2010, Emerald

    Vesna Zabkar

  47. Enhancing the Value of Survey Data on Customer Satisfaction in the Framework of a Customer Loyality Programme: Case of a Slovenian Retailer

    Article • Quality Technology & Quantitative Management, January 2010, Taylor & Francis

    Vesna Zabkar

  48. Antecedents and consequences of commitment in marketing research services: The client's perspective

    Article • Industrial Marketing Management, October 2009, Elsevier

    Vesna Zabkar

  49. Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program

    Article • Journal of Retailing and Consumer Services, September 2009, Elsevier

    Vesna Zabkar

  50. Conceptualizing tourist satisfaction at the destination level

    Article • International Journal of Culture Tourism and Hospitality Research, June 2009, Emerald

    Professor Irena Ograjenšek, Vesna Zabkar

  51. Should Italians, Croats and Slovenes Work Together in Developing a Northern Adriatic Tourist Destination?

    Article • South East European Journal of Economics and Business, November 2007, De Gruyter

    Vesna Zabkar

  52. Values, trust, and commitment in business‐to‐business relationships

    Article • International Marketing Review, April 2004, Emerald

    Vesna Zabkar

  53. Impersonal vs. Personal Exchanges in Marketing Relationships

    Article • Journal of Marketing Management, August 2002, Taylor & Francis

    Vesna Zabkar