All Stories

  1. Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach
  2. On the Path to Decolonizing Health Care Services: The Role of Marketing
  3. Co-designing a multi-criteria approach to ranking hazards to and from Australia’s emerging offshore blue economy
  4. Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions: Improving B2B sales performance
  5. Managing digital assets on death and disability: An examination of the determinants of digital asset planning literacy
  6. Binge drinking: A review and research agenda
  7. More than words can say: a multimodal approach to understanding meaning and sentiment in social media
  8. Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan
  9. Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions
  10. Massive open online courses and consumer goals
  11. Handbook of Research on Business and Technology Incubation and Acceleration
  12. Editorial: How not to get published in the Journal of Consumer Behaviour : A guide to avoiding disappointment
  13. Consumer personality factors and iPhone consumption in China
  14. Influencer marketing: brand control, commercial orientation and post credibility
  15. What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform
  16. Promote or Perish? A brief note on academic social networking sites and academic reputation
  17. Understanding why: Push-factors that drive rural tourism amongst senior travellers
  18. Guest editorial
  19. Phase Transitions in Retailing: Modeling Retail Fashion Tipping Points as Complex Systems
  20. The national, regional and city divide: Social media analysis of stakeholders views regarding biological controls. The public reaction to the carp control herpes virus in Australia
  21. Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
  22. Information flow around stock market collapse
  23. Communicating about Climate Change with Farmers
  24. Inertia in services: causes and consequences for switching
  25. The linguistic servicescape: Speaking their language may not be enough
  26. MOOCs to university: a consumer goal and marketing perspective
  27. Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
  28. Brand Switching Pattern Discovery by Data Mining Techniques for the Telecommunication Industry in Australia
  29. The “I Love To Hate Them” Relationship with Cell Phone Service Providers: The Role of Customer Inertia and Anger
  30. Learner motivation for MOOC registration and the role of MOOCs as a university ‘taster’
  31. Exploring luxury value perceptions in China: Direct and indirect effects
  32. The Influence of Inertia on Brand Switching Behaviour
  33. Using the Simulation of Ecological Systems to Explain the Wheel of Retailing
  34. The market performance indicator: a macro understanding of service provider switching
  35. Does knowing overcome wanting? The impact of consumer knowledge and materialism upon credit card selection with young consumers
  36. TraderMind
  37. Empowered and Knowledgeable Health Consumers: The Impact of Online Support Groups on the Doctor–Patient Relationship
  38. Traditional culture, political ideologies, materialism and luxury consumption in China
  39. Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
  40. Identifying Consumer Value Co-created through Social Support within Online Health Communities
  41. Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
  42. Special issue on complex systems: Editor’s forward
  43. From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process
  44. A visual-based approach to the mapping of generic skills: its application to a Marketing degree
  45. The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance
  46. Communication That Changes Lives: Social Support Within an Online Health Community for ALS
  47. Peer-to-Peer Value Through Social Capital in an Online Motor Neuron Disease Community
  48. Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues
  49. Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry
  50. Balancing Work With Study
  51. Co-creating Value in Higher Education: The Role of Interactive Classroom Response Technologies
  52. Real or relevant beauty? Body shape and endorser effects on brand attitude and body image
  53. End Users' Acceptance of Information Technology
  54. Looking at Behavioral Innovativeness
  55. A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants
  56. Is the marketing concept always necessary?
  57. An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels
  58. Global branding, country of origin and expertise
  59. A Cross-National Validation of the Narver and Slater Market Orientation Scale
  60. Shelter in the storm: marketing strategy as moderated by the hostile environment
  61. The validation of a use innovativeness scale
  62. Do Incentives Matter? An Examination of On‐line Privacy Concerns and Willingness to Provide Personal and Financial Information
  63. Chinese cultural values and the Asian meltdown
  64. Ownership patterns for durable goods and financial assets: a Rasch analysis
  65. Determinants of Women's Career Aspirations