All Stories

  1. Commercialisation and Innovation Strategy in Small Firms

    Article • January 2022, Springer Science + Business Media

    Emeritus Professor Geoffrey N. Soutar

  2. Value‐facilitating simplification in marketing: A systematic review and research agenda

    Article • International Journal of Management Reviews, February 2021, Wiley

    Emeritus Professor Geoffrey N. Soutar

  3. Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective

    Article • Journal of Interactive Advertising, March 2018, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  4. CAPTURING AND CO-CREATING STUDENT EXPERIENCES IN SOCIAL MEDIA: A SOCIAL IDENTITY THEORY PERSPECTIVE

    Article • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  5. NAVIGATING ONLINE BRAND ADVOCACY (OBA): AN EXPLORATORY ANALYSIS

    Article • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  6. Linking social media to customer relationship management (CRM): a qualitative study on SMEs

    Article • Journal of Small Business & Entrepreneurship, November 2017, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  7. International students’ engagement in their university’s social media

    Article • The International Journal of Educational Management, September 2017, Emerald

    Emeritus Professor Geoffrey N. Soutar

  8. Customer engagement in CSR: a utility theory model with moderating variables

    Article • Journal of Service Theory and Practice, July 2017, Emerald

    Emeritus Professor Geoffrey N. Soutar

  9. IMAGE VIVIDNESS, IMAGE CONGRUITY AND THEIR INFLUENCES ON THE EFFECTIVENESS OF ECOTOURISM

    Article • July 2016, Global Alliance of Marketing and Management Associations

    Professor Chaozhi Zhang, Emeritus Professor Geoffrey N. Soutar

  10. Epilogue to the Special Issue and reflections on the future of engagement research

    Article • Journal of Marketing Management, March 2016, Taylor & Francis

    Professor Linda Hollebeek, Emeritus Professor Geoffrey N. Soutar

  11. International students’ university preferences: how different are Malaysian and Chinese students?

    Article • The International Journal of Educational Management, March 2016, Emerald

    Emeritus Professor Geoffrey N. Soutar

  12. Financial instruments and equity structures for raising capital in co-operatives

    Article • Journal of Accounting & Organizational Change, March 2016, Emerald

    Emeritus Professor Geoffrey N. Soutar

  13. Australia's Leading Co-Operative and Mutual Enterprises in 2015

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  14. Integrating social issues and customer engagement to drive loyalty in a service organisation

    Article • Journal of Services Marketing, September 2015, Emerald

    Emeritus Professor Geoffrey N. Soutar

  15. Research performance of marketing academics and departments: An international comparison

    Article • Australasian Marketing Journal, May 2015, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  16. Effects of country and delivery mode on perceived risk in international higher education

    Article • Journal of Marketing for HIGHER EDUCATION, April 2015, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  17. Australia's Leading Co-Operative and Mutual Enterprises in 2015

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  18. Self-Determination Theory and Word of Mouth about Energy-Saving Behaviors: An Online Experiment

    Article • Psychology and Marketing, August 2014, Wiley

    Emeritus Professor Geoffrey N. Soutar

  19. Factors enhancing word-of-mouth influence: positive and negative service-related messages

    Article • European Journal of Marketing, February 2014, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  20. Low-tech vs high-tech entrepreneurship: A study in France and Australia

    Article • Journal of Innovation Economics & Management, January 2014, CAIRN

    Emeritus Professor Geoffrey N. Soutar

  21. Australia's Leading Co-Operative and Mutual Enterprises in 2014

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  22. Energy saving behaviours: Development of a practice-based model

    Article • Energy Policy, October 2013, Elsevier

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  23. The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

    Article • Journal of International Marketing, June 2013, American Marketing Association (AMA)

    Emeritus Professor Geoffrey N. Soutar

  24. Household Energy-Saving Behavior Questionnaire

    Article • January 2013, American Psychological Association (APA)

    Emeritus Professor Geoffrey N. Soutar

  25. Revisiting the global market for higher education

    Article • Asia Pacific Journal of Marketing and Logistics, November 2012, Emerald

    Emeritus Professor Geoffrey N. Soutar

  26. Word of mouth antecedents in an educational context: a Singaporean study

    Article • The International Journal of Educational Management, September 2012, Emerald

    Emeritus Professor Geoffrey N. Soutar

  27. Using Online Communities to Reduce Energy Consumption: A Field Experiment

    Article • May 2012, Institute of Electrical & Electronics Engineers (IEEE)

    Emeritus Professor Geoffrey N. Soutar

  28. Word of mouth: measuring the power of individual messages

    Article • European Journal of Marketing, February 2012, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  29. Reconceptualizing professional service firm innovation capability: Scale development

    Article • Industrial Marketing Management, November 2011, Elsevier

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  30. The marketing practices‐performance relationship in professional service firms

    Article • Journal of Service Management, June 2011, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  31. How professional service firms compete in the market: an exploratory study

    Article • Journal of Marketing Management, April 2010, Taylor & Francis

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  32. Strategic planning in growth oriented small firms

    Article • International Journal of Entrepreneurial Behaviour & Research, June 2009, Emerald

    Emeritus Professor Geoffrey N. Soutar

  33. ON-FARM INNOVATION IN THE AUSTRALIAN WOOL INDUSTRY: A SENSEMAKING PERSPECTIVE

    Article • Experimental Agriculture, May 2009, Cambridge University Press

    Emeritus Professor Geoffrey N. Soutar

  34. Looking at Behavioral Innovativeness

    Article • Journal of Organizational and End User Computing, October 2008, IGI Global

    Emeritus Professor Geoffrey N. Soutar, Professor Steven Peter D'Alessandro

  35. Do retail stockbrokers understand clients' investment preferences?

    Article • Journal of Financial Services Marketing, August 2008, Springer Science + Business Media

    Emeritus Professor Geoffrey N. Soutar

  36. Looking at leaders: a conjoint analysis

    Article • Leadership & Organization Development Journal, July 2008, Emerald

    Emeritus Professor Geoffrey N. Soutar

  37. Professional Service Firms are Relationship Marketers: But Does Size Matter?

    Article • Australasian Marketing Journal, June 2008, SAGE Publications

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  38. Factors influencing word of mouth effectiveness: receiver perspectives

    Article • European Journal of Marketing, April 2008, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  39. Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

    Article • European Journal of Marketing, November 2007, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  40. Measuring values using best-worst scaling: The LOV example

    Article • Psychology and Marketing, January 2007, Wiley

    Emeritus Professor Geoffrey N. Soutar

  41. What individual investors value: Some Australian evidence

    Article • Journal of Economic Psychology, August 2004, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  42. Are There Cognitive Dissonance Segments?

    Article • Australian Journal of Management, December 2003, SAGE Publications

    Emeritus Professor Geoffrey N. Soutar

  43. The third wave: future trends in international education

    Article • The International Journal of Educational Management, June 2003, Emerald

    Emeritus Professor Geoffrey N. Soutar

  44. “Push‐pull” factors influencing international student destination choice

    Article • The International Journal of Educational Management, April 2002, Emerald

    Emeritus Professor Geoffrey N. Soutar

  45. Tim Mazzarol, Geoffrey Norman Soutar: The Global Market for Higher Education

    Article • Revija za socijalnu politiku, January 2002, Pravni Fakultet Sveucilista u Zagrebu (Law School of the University of Zagreb)

    Emeritus Professor Geoffrey N. Soutar

  46. Consumer perceived value: The development of a multiple item scale

    Article • Journal of Retailing, June 2001, Elsevier

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  47. Market research in Australian SMEs: An empirical study

    Article • Small Enterprise Research, January 2001, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  48. Moderators of the brand image/perceived product quality relationship

    Article • Journal of Brand Management, August 2000, Springer Science + Business Media

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  49. Cognitive dissonance after purchase: A multidimensional scale

    Article • Psychology and Marketing, May 2000, Wiley

    Emeritus Professor Geoffrey N. Soutar

  50. Cognitive dissonance after purchase: A multidimensional scale

    Article • Psychology and Marketing, May 2000, Wiley

    Emeritus Professor Geoffrey N. Soutar

  51. Supervisory Factors Affecting Job Satisfaction in Public Accounting Firms

    Article • Australian Accounting Review, March 2000, Wiley

    Emeritus Professor Geoffrey N. Soutar

  52. The role of perceived risk in the quality-value relationship: A study in a retail environment

    Article • Journal of Retailing, March 1999, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  53. Ownership patterns for durable goods and financial assets: a Rasch analysis

    Article • Applied Economics, July 1997, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar, Professor Steven Peter D'Alessandro

  54. Collecting Information from Groups: A Comparison of Two Methods

    Article • Market Research Society Journal, March 1997, SAGE Publications

    Emeritus Professor Geoffrey N. Soutar

  55. Retail service quality and perceived value

    Article • Journal of Retailing and Consumer Services, January 1997, Elsevier

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  56. Combined effects of incentives and barriers on firms' export decisions

    Article • International Business Review, February 1996, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  57. Information Search for a Professional Service

    Article • Journal of Professional Services Marketing, September 1995, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  58. Information search for a professional service

    Article • Services Marketing Quarterly, January 1995, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  59. CORPORATE INNOVATION: SOME AUSTRALIAN EXPERIENCES

    Article • Prometheus, December 1993, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  60. Residents' perceptions on impact of the America's Cup

    Article • Annals of Tourism Research, January 1993, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  61. Biorhythms and the incidence of industrial accidents

    Article • Journal of Safety Research, December 1983, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  62. Export instability and concentration in the less developed countries

    Article • Journal of Development Economics, September 1977, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  63. SUBJECTIVE EVALUATIONS FOR PRODUCT DESIGN DECISIONS

    Article • Decision Sciences, January 1975, Wiley

    Emeritus Professor Geoffrey N. Soutar

  64. The structure of intra-individual value change

    Article • American Psychological Association (APA)

    Emeritus Professor Geoffrey N. Soutar

  65. Best-worst scaling: an alternative to ratings data

    Article • Cambridge University Press

    Emeritus Professor Geoffrey N. Soutar