All Stories

  1. Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling

    Article • European Journal of Marketing, December 2023, Emerald

    Associate Professor Hume F Winzar

  2. Competitive Productivity (CP) as an emergent phenomenon: Methods for modelling micro, meso, and macro levels

    Article • International Journal of Hospitality Management, August 2022, Elsevier

    Associate Professor Hume F Winzar

  3. Toward understanding Convergence and Divergence: Inter-ocular testing of traditional philosophies, economic orientation, and religiosity/spirituality

    Article • Journal of Business Research, February 2022, Elsevier

    Associate Professor Hume F Winzar

  4. Guest editorial

    Article • International Journal of Contemporary Hospitality Management, September 2021, Emerald

    Associate Professor Hume F Winzar

  5. Editorial: Competitive productivity (CP): advancing the competitiveness paradigm

    Article • Cross Cultural & Strategic Management, January 2021, Emerald

    Associate Professor Hume F Winzar

  6. Data Analytics Applications in The Energy Systems Concerning Sustainability

    Article • January 2021, Springer Science + Business Media

    Associate Professor Hume F Winzar

  7. culture affects schooling style, which impacts global competitiveness

    Article • July 2019, Taylor & Francis

    Associate Professor Hume F Winzar

  8. Measures of Culture are only meaningful as relative constructs

    Article • Cross Cultural & Strategic Management, May 2018, Emerald

    Associate Professor Hume F Winzar

  9. Confucianism: measurement and association with workforce performance

    Article • Cross Cultural & Strategic Management, March 2018, Emerald

    Associate Professor Hume F Winzar

  10. Brand competitiveness

    Article • International Journal of Contemporary Hospitality Management, January 2018, Emerald

    Associate Professor Hume F Winzar

  11. Using best-worst scaling to reveal perceived relative importance of website attributes

    Article • Asia Pacific Journal of Marketing and Logistics, April 2017, Emerald

    Associate Professor Hume F Winzar

  12. Confucianism and Work Ethic—Introducing the ReVaMB Model

    Article • January 2017, Elsevier

    Associate Professor Hume F Winzar

  13. A behavioural long-term based measure to monitor the health of a brand

    Article • Journal of Brand Management, May 2015, Nature

    Associate Professor Hume F Winzar

  14. It's a mistake to think that the average of a group applies to individuals in the group

    Article • Australasian Marketing Journal, February 2015, Elsevier

    Associate Professor Hume F Winzar

  15. The role of secondary education in explaining competitiveness

    Article • Asia Pacific Journal of Education, July 2014, Taylor & Francis

    Associate Professor Hume F Winzar

  16. Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

    Article • International Marketing Review, June 2014, Emerald

    Professor Steven D'Alessandro, Professor Lester W Johnson, Associate Professor Hume F Winzar, Professor Steven Peter D'Alessandro

  17. Franchise system investment disclosure: signaling value to prospective franchisees

    Article • Asia Pacific Journal of Marketing and Logistics, June 2014, Emerald

    Associate Professor Hume F Winzar

  18. Special issue on complex systems: Editor’s forward

    Article • Australasian Marketing Journal, February 2014, Elsevier

    Associate Professor Hume F Winzar, Professor Steven Peter D'Alessandro

  19. From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process

    Article • Australasian Marketing Journal, February 2014, Elsevier

    Associate Professor Hume F Winzar, Professor Steven Peter D'Alessandro

  20. A visual-based approach to the mapping of generic skills: its application to a Marketing degree

    Article • Higher Education Research & Development, October 2013, Taylor & Francis

    Associate Professor Hume F Winzar, Professor Steven Peter D'Alessandro

  21. Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

    Article • SAGE Open, September 2013, SAGE Publications

    Associate Professor Hume F Winzar

  22. The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

    Article • Journal of Consumer Behaviour, September 2013, Wiley

    Dr Ben Lowe, Associate Professor Hume F Winzar, Professor Steven Peter D'Alessandro

  23. PERSONALITY BIASES OF ACCOUNTING STUDENTS: SOME IMPLICATIONS FOR LEARNING STYLE PREFERENCES

    Article • Accounting and Finance, July 2010, Wiley

    Associate Professor Hume F Winzar

  24. Climate Change 2013 - The Physical Science Basis

    Article • January 2009, Cambridge University Press

    Associate Professor Hume F Winzar, PhD Luigi De Gennaro, Paulo Lobato Correia

  25. Exploring repurchase intention in a performing arts context: who comes? and why do they come back?

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, January 2007, Wiley

    Associate Professor Hume F Winzar

  26. Understanding service experience in non-profit performing arts: Implications for operations and service management

    Article • Journal of Operations Management, June 2006, Elsevier

    Associate Professor Hume F Winzar

  27. Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders

    Article • Journal of Advertising Research, June 2006, WARC Limited

    Associate Professor Hume F Winzar

  28. Exits and expectations: why disappointed franchisees leave

    Article • Journal of Business Research, November 2005, Elsevier

    Associate Professor Hume F Winzar

  29. Internet Editorial

    Article • Journal of Marketing Practice Applied Marketing Science, June 1999, Emerald

    Associate Professor Hume F Winzar

  30. A Multinomial Probit Conjoint Preference Simulator Incorporating Varying Importance Weights

    Article • Australasian Marketing Journal, January 1999, Elsevier

    Associate Professor Hume F Winzar

  31. Attitudinal and Environmental Influences on Preferences for Undergraduate Business Courses

    Article • Journal of Marketing for HIGHER EDUCATION, May 1994, Taylor & Francis

    Associate Professor Hume F Winzar

  32. Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes

    Article • Journal of Travel & Tourism Marketing, September 1993, Taylor & Francis

    Associate Professor Hume F Winzar

  33. Product classifications and marketing strategy

    Article • Journal of Marketing Management, July 1992, Taylor & Francis

    Associate Professor Hume F Winzar

  34. Surveys and Data Sets

    Article • Edward Elgar Publishing

    Associate Professor Hume F Winzar