All Stories

  1. Analysis of push and pull factors in food travel motivation

    Article • Current Issues in Tourism, November 2018, Taylor & Francis

    Professor Lester W Johnson, Barry O`Mahony

  2. Impact of Service Value on Satisfaction and Repurchase Intentions in Business-to-Business Cloud Computing

    Article • Service Science, March 2017, INFORMS

    Professor Lester W Johnson

  3. Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

    Article • International Marketing Review, June 2014, Emerald

    Professor Steven D'Alessandro, Professor Lester W Johnson, Associate Professor Hume F Winzar, Professor Steven Peter D'Alessandro

  4. Service blueprinting and BPMN: a comparison

    Article • Managing Service Quality, November 2012, Emerald

    Professor Lester W Johnson

  5. Strategies used to defend pharmaceutical brands from generics

    Article • European Journal of Marketing, September 2012, Emerald

    Professor Lester W Johnson