All Stories

  1. The effects of service quality and consumer-brand value congruity on hospitality brand loyalty

    Article • Anatolia, August 2019, Taylor & Francis

    Raouf Rather , Assoc. Professor Mark Anthony Camilleri

  2. Dimensionality and Consequences of Customer Engagement: A Social Exchange Perspective

    Article • Vision The Journal of Business Perspective, July 2019, SAGE Publications

    Raouf Rather , Dr jyoti Sharma

  3. Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

    Article • Journal of Global Scholars of Marketing Science, March 2019, Taylor & Francis

    Raouf Rather , Shehnaz Tehseen

  4. Tourism-based customer engagement: the construct, antecedents, and consequences

    Article • Service Industries Journal, February 2019, Taylor & Francis

    Raouf Rather , Mr. Jamid Ul Islam, Professor Linda Hollebeek

  5. Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration

    Article • Journal of Global Marketing, April 2018, Taylor & Francis

    Raouf Rather

  6. Investigating the Impact of Customer Brand Identification on Hospitality Brand Loyalty: A Social Identity Perspective

    Article • Journal of Hospitality Marketing & Management, November 2017, Taylor & Francis

    Raouf Rather

  7. Customer engagement for evaluating customer relationships in hotel industry

    Article • European Journal of Tourism Hospitality and Recreation, January 2017, De Gruyter

    Raouf Rather

  8. Understanding the Customer Experience: An Exploratory Study of A Category Hotels

    Article • International Journal on Customer Relations, January 2015, Publishing India Group

    Raouf Rather