All Stories

  1. Influence of CSR-specific activities on work engagement and employees’ innovative work behaviour: an empirical investigation

    Article • Current Issues in Tourism, October 2019, Taylor & Francis

    Mr. Jamid Ul Islam, Owais Nazir

  2. Tourism-based customer engagement: the construct, antecedents, and consequences

    Article • Service Industries Journal, February 2019, Taylor & Francis

    Raouf Rather , Mr. Jamid Ul Islam, Professor Linda Hollebeek

  3. The impact of online brand community characteristics on customer engagement

    Article • Telematics and Informatics, July 2017, Elsevier

    Dr Zillur Rahman, Mr. Jamid Ul Islam

  4. Personality factors as predictors of online consumer engagement: an empirical investigation

    Article • Marketing Intelligence & Planning, June 2017, Emerald

    Mr. Jamid Ul Islam, Dr Zillur Rahman, Professor Linda Hollebeek

  5. Awareness and willingness towards Islamic banking among Muslims: An Indian perspective

    Article • International Journal of Islamic and Middle Eastern Finance and Management, April 2017, Emerald

    Mr. Jamid Ul Islam, Dr Zillur Rahman

  6. Enhancing organizational commitment and employee performance through employee engagement

    Article • March 2017, Emerald

    Mr. Jamid Ul Islam, Owais Nazir

  7. ZEE Zindagi: Offering Value through Distinct Approach

    Article • South Asian Journal of Business and Management Cases, December 2016, SAGE Publications

    Mr. Jamid Ul Islam, Dr Zillur Rahman

  8. The transpiring journey of customer engagement research in marketing

    Article • Management Decision, September 2016, Emerald

    Dr Zillur Rahman, Mr. Jamid Ul Islam

  9. USING FACEBOOK BRAND COMMUNITIES TO ENGAGE CUSTOMERS: A NEW PERSPECTIVE OF RELATIONSHIP MARKETING

    Article • PEOPLE International Journal of Social Sciences, June 2016, Global Research & Development Services

    Mr. Jamid Ul Islam

  10. Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands

    Article • Journal of Global Fashion Marketing, January 2016, Taylor & Francis

    Dr Zillur Rahman, Mr. Jamid Ul Islam

  11. Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study

    Article • Journal of Internet Commerce, January 2016, Taylor & Francis

    Dr Zillur Rahman, Mr. Jamid Ul Islam

  12. Sustainability, Social Responsibility and Value Co-creation: A Case Study Based Approach

    Article • Procedia - Social and Behavioral Sciences, May 2015, Elsevier

    Dr Zillur Rahman, Mr. Jamid Ul Islam, Bijoylaxmi Sarmah