All Stories

  1. An updated social media users’ crisis response framework

    Article • Asia Pacific International Journal of Marketing, April 2025, Emerald

    Violetta Wilk

  2. Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality

    Article • Asia Pacific International Journal of Marketing, March 2022, Emerald

    Violetta Wilk

  3. Online brand advocacy and brand loyalty: a reciprocal relationship?

    Article • Asia Pacific International Journal of Marketing, February 2021, Emerald

    Violetta Wilk, Emeritus Professor Geoffrey N. Soutar

  4. Online Brand Advocacy (OBA) scale

    Article • Journal of Product & Brand Management, December 2019, Emerald

    Violetta Wilk, Emeritus Professor Geoffrey N. Soutar