All Stories

  1. Condemned to authenticity: corporate branding through an existentialist lens

    Article • Journal of Brand Management, September 2025, Springer Science + Business Media

    Jörg Henseler

  2. Disrupting the browsing experience: impact of sponsored social media content on affective flow without driving engagement

    Article • Frontiers in Neuroscience, September 2025, Frontiers

    Jörg Henseler

  3. Blending in or standing out? The disclosure dilemma of ad cues of social media native advertising

    Article • Frontiers in Psychology, August 2025, Frontiers

    Jörg Henseler

  4. Improving the quality of data in the World Café method: the crucial role of the table hosts

    Article • Proceedings of the Design Society, August 2025, Cambridge University Press

    Jörg Henseler

  5. Why researchers should be cautious about using PLS-SEM

    Article • Industrial Marketing Management, July 2025, Elsevier

    Jörg Henseler

  6. The moral states we seek: conscientious corporate branding for the perplexed

    Article • Journal of Brand Management, June 2025, Springer Science + Business Media

    Jörg Henseler

  7. Observing autonomous product development: A grounded theoretical analysis of product innovation outside the boundaries of firms

    Article • Sustainable Futures, June 2025, Elsevier

    Jörg Henseler

  8. Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice

    Article • Journal of Brand Management, May 2025, Springer Science + Business Media

    Jörg Henseler

  9. Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality

    Article • Journal of Brand Management, March 2025, Springer Science + Business Media

    Jörg Henseler

  10. Development and psychometric evaluation of a patient-reported symptom index for patients with non-muscle invasive bladder cancer: the NMIBC-SI

    Article • Journal of Patient-Reported Outcomes, March 2025, Springer Science + Business Media

    Professor Dickon Hayne, Margaret-Ann Tait, Jörg Henseler

  11. A systematic review of theoretical, methodological, contextual, and content-related foundations of customer delight research

    Article • Total Quality Management & Business Excellence, February 2025, Taylor & Francis

    Jörg Henseler

  12. A flexible way to study composites in ecology using structural equation modeling

    Article • Scientific Reports, February 2025, Springer Science + Business Media

    Jörg Henseler

  13. The Sum Score Model: Specifying and Testing Equally Weighted Composites Using Structural Equation Modeling

    Article • Psychometrika, January 2025, Cambridge University Press

    Jörg Henseler

  14. A food well-being index for sustainable eating behavior: Construction, validation, and implementation

    Article • Food Quality and Preference, January 2025, Elsevier

    Jörg Henseler

  15. Customer success management through alignment of marketing, sales and IT

    Article • Industrial Marketing Management, July 2024, Elsevier

    Jörg Henseler

  16. Development and validation of the Vaccine Barriers Assessment Tool for identifying drivers of under-vaccination in children under five years in Australia

    Article • Human Vaccines & Immunotherapeutics, June 2024, Taylor & Francis

    Jörg Henseler

  17. Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!

    Article • Electronic Commerce Research, June 2024, Springer Science + Business Media

    Jörg Henseler

  18. When and how to use confirmatory composite analysis (CCA) in second language research

    Article • Studies in Second Language Acquisition, February 2024, Cambridge University Press

    Jörg Henseler

  19. Categorizing behavioral and formed concepts in sports marketing research

    Article • International Journal of Sports Marketing and Sponsorship, February 2024, Emerald

    Jörg Henseler

  20. A Corvinus marketing doktori képzés 30 éve 1993–2023. Hazai és nemzetközi kitekintéssel

    Article • January 2024, Corvinus University of Budapest

    Jörg Henseler

  21. GraphEx: visualizing and managing customer experience in its multidimensionality

    Article • Journal of Service Theory and Practice, November 2023, Emerald

    Jörg Henseler

  22. More powerful parameter tests? No, rather biased parameter estimates. Some reflections on path analysis with weighted composites

    Article • Behavior Research Methods, November 2023, Springer Science + Business Media

    Jörg Henseler

  23. Design Science and Marketing: A Perfect Couple

    Article • Journal of Creating Value, October 2023, SAGE Publications

    Jörg Henseler

  24. Top Managers’ Personal Branding in a Corporate World: Strategizing and Overcoming Dualities Along the Career Path

    Article • Corporate Reputation Review, October 2023, Springer Science + Business Media

    Jörg Henseler

  25. Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography

    Article • SAGE Open, October 2023, SAGE Publications

    Jörg Henseler

  26. The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021)

    Article • Technological Forecasting and Social Change, September 2023, Elsevier

    Jörg Henseler

  27. To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude

    Article • Journal of Product & Brand Management, June 2023, Emerald

    Jörg Henseler

  28. Marketing education for sustainable development

    Article • Spanish Journal of Marketing - ESIC, June 2023, Emerald

    Jörg Henseler

  29. Premature conclusions about the signal‐to‐noise ratio in structural equation modeling research: A commentary on Yuan and Fang (2023)

    Article • British Journal of Mathematical and Statistical Psychology, April 2023, Wiley

    Jörg Henseler

  30. Új lendület a PLS-SEM alkalmazásában az üzleti kutatások terén : Avagy hazai helyzetkép, szószedet és a módszertani korlátok feloldása

    Article • Vezetéstudomány / Budapest Management Review, January 2023, Corvinus University of Budapest

    Jörg Henseler

  31. Specifying composites in structural equation modeling: A refinement of the Henseler–Ogasawara specification

    Article • Statistical Analysis and Data Mining The ASA Data Science Journal, January 2023, Wiley

    Jörg Henseler

  32. Partial Least Squares is an Estimator for Structural Equation Models: A Comment on Evermann and Rönkkö (2021)

    Article • Communications of the Association for Information Systems, January 2023, Association for Information Systems

    Jörg Henseler

  33. Building brand meaning in social entrepreneurship organizations: the social impact brand model

    Article • Journal of Brand Management, December 2022, Springer Science + Business Media

    Jörg Henseler

  34. Structural Parameters under Partial Least Squares and Covariance-Based Structural Equation Modeling: A Comment on Yuan and Deng (2021)

    Article • Structural Equation Modeling A Multidisciplinary Journal, November 2022, Taylor & Francis

    Jörg Henseler

  35. Modeling and assessing forged concepts in tourism and hospitality using confirmatory composite analysis

    Article • Journal of Business Research, November 2022, Elsevier

    Jörg Henseler

  36. Modeling indices using partial least squares: How to determine the optimum weights?

    Article • Quality & Quantity, October 2022, Springer Science + Business Media

    Jörg Henseler

  37. How can the transition from office to telework be managed? The impact of tasks and workplace suitability on collaboration and work performance

    Article • Frontiers in Psychology, October 2022, Frontiers

    Jörg Henseler

  38. Confirmatory composite analysis in human development research

    Article • International Journal of Behavioral Development, August 2022, SAGE Publications

    Jörg Henseler

  39. Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee

    Article • European Journal of Marketing, August 2022, Emerald

    Jörg Henseler

  40. Calling on Autohermeneutic Phenomenology to Delve Into the Deeper Levels of Experience

    Article • August 2022, Emerald

    Jörg Henseler

  41. Multigroup Analysis in Information Systems Research using PLS-PM

    Article • ACM SIGMIS Database the DATABASE for Advances in Information Systems, July 2022, ACM (Association for Computing Machinery)

    Florian Schuberth, Jörg Henseler

  42. Improving the Material and Financial Circularity of the Plastic Packaging Value Chain in The Netherlands: Challenges, Opportunities, and Implications

    Article • Sustainability, June 2022, MDPI AG

    Jörg Henseler

  43. Assessing the overall fit of composite models estimated by partial least squares path modeling

    Article • European Journal of Marketing, April 2022, Emerald

    Jörg Henseler

  44. Rural smartness: Its determinants and impacts on rural economic welfare

    Article • Electronic Markets, March 2022, Springer Science + Business Media

    Jörg Henseler

  45. The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany

    Article • Technology in Society, February 2022, Elsevier

    Jörg Henseler

  46. What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model

    Article • Digital Business, January 2022, Elsevier

    Jörg Henseler

  47. Advancing purchasing as a design science: Publication guidelines to shift towards more relevant purchasing research

    Article • Journal of Purchasing and Supply Management, January 2022, Elsevier

    Jörg Henseler

  48. Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research

    Article • January 2022, Springer Science + Business Media

    Jörg Henseler

  49. Erratum zu: Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research

    Article • January 2022, Springer Science + Business Media

    Jörg Henseler

  50. Soziale Künstliche Intelligenz für die Markenstimme – KIMS-Matrix als Orientierungsrahmen

    Article • January 2022, Springer Science + Business Media

    Jörg Henseler

  51. Counterpoint

    Article • ACM SIGMIS Database the DATABASE for Advances in Information Systems, December 2021, ACM (Association for Computing Machinery)

    Jörg Henseler, Florian Schuberth

  52. A clarification of confirmatory composite analysis (CCA)

    Article • International Journal of Information Management, December 2021, Elsevier

    Jörg Henseler

  53. Information management can’t be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems

    Article • International Journal of Information Management, December 2021, Elsevier

    Jörg Henseler

  54. Social marketing and higher education: partnering to achieve sustainable development goals

    Article • Journal of Social Marketing, September 2021, Emerald

    Jörg Henseler

  55. HTMT2–an improved criterion for assessing discriminant validity in structural equation modeling

    Article • Industrial Management, September 2021, Emerald

    Jörg Henseler

  56. The interplay of marketing and design

    Article • Review of Managerial Science, May 2021, Springer Science + Business Media

    Jörg Henseler

  57. E-perceptions and Business ‘Mating’: The Communication Effects of the Relative Width of Males’ Faces in Business Portraits

    Article • Frontiers in Psychology, April 2021, Frontiers

    Jörg Henseler

  58. Emerging interstices in communities of innovation

    Article • Creativity and Innovation Management, February 2021, Wiley

    Jörg Henseler

  59. Towards a circumplex typology of customer service experience management practices: a dyadic perspective

    Article • Journal of Service Theory and Practice, February 2021, Emerald

    Jörg Henseler

  60. Experiential Value in Multi-Actor Service Ecosystems: Scale Development and Its Relation to Inter-Customer Helping Behavior

    Article • Frontiers in Psychology, January 2021, Frontiers

    Jörg Henseler

  61. Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Jörg Henseler

  62. Design and marketing: Intersections and challenges

    Article • Creativity and Innovation Management, December 2020, Wiley

    Jörg Henseler

  63. Selling actors in multi-actor sales ecosystems: who they are, what they do and why it matters

    Article • Journal of Business and Industrial Marketing, November 2020, Emerald

    Jörg Henseler

  64. Information technology and marketing: an important partnership for decades

    Article • Industrial Management, November 2020, Emerald

    Jörg Henseler

  65. Embedding a Sustainability Focus in Packaging Development Processes

    Article • November 2020, Springer Science + Business Media

    Jörg Henseler

  66. Using confirmatory composite analysis to assess emergent variables in business research

    Article • Journal of Business Research, November 2020, Elsevier

    Jörg Henseler

  67. Estimating and assessing second-order constructs using PLS-PM: the case of composites of composites

    Article • Industrial Management, September 2020, Emerald

    Jörg Henseler

  68. Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding

    Article • Frontiers in Psychology, August 2020, Frontiers

    Jörg Henseler

  69. Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock

    Article • Journal of Business Research, June 2020, Elsevier

    Jörg Henseler

  70. How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research

    Article • Information & Management, March 2020, Elsevier

    Jörg Henseler

  71. The Use of Design Thinking within the Brand Management Discipline: A Literature Review

    Article • January 2020, Springer Science + Business Media

    Jörg Henseler

  72. Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan

    Article • International Marketing Review, September 2019, Emerald

    Jörg Henseler

  73. To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations

    Article • Cogent Business & Management, August 2019, Taylor & Francis

    Jörg Henseler

  74. Robust partial least squares path modeling

    Article • Behaviormetrika, July 2019, Springer Science + Business Media

    Jörg Henseler

  75. A test for multigroup comparison using partial least squares path modeling

    Article • Internet Research, June 2019, Emerald

    Jörg Henseler

  76. Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor–sponsee relationships

    Article • International Journal of Sports Marketing and Sponsorship, May 2019, Emerald

    Jörg Henseler

  77. The Dynamic Nature of Brand Experience

    Article • January 2019, Springer Science + Business Media

    Jörg Henseler

  78. New Guidelines for the Use of PLS Path Modeling in Hospitality, Travel, and Tourism Research

    Article • December 2018, Emerald

    Jörg Henseler

  79. Confirmatory Composite Analysis

    Article • Frontiers in Psychology, December 2018, Frontiers

    Jörg Henseler

  80. PLS path modeling – a confirmatory approach to study tourism technology and tourist behavior

    Article • Journal of Hospitality and Tourism Technology, November 2018, Emerald

    Jörg Henseler

  81. Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets

    Article • Food Quality and Preference, September 2018, Elsevier

    Jörg Henseler

  82. Brand worlds: Introducing experiential marketing to B2B branding

    Article • Industrial Marketing Management, July 2018, Elsevier

    Jörg Henseler

  83. Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence

    Article • Data in Brief, June 2018, Elsevier

    Jörg Henseler

  84. “Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists

    Article • Journal of Product & Brand Management, May 2018, Emerald

    Jörg Henseler

  85. Interplay of relational and contractual governance in public-private partnerships: The mediating role of relational norms, trust and partners' contribution

    Article • International Journal of Project Management, April 2018, Elsevier

    Jörg Henseler

  86. Thinking outside the box: a neuroscientific perspective on trust in B2B relationships

    Article • March 2018, Emerald

    Jörg Henseler

  87. In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands

    Article • Journal of Product & Brand Management, March 2018, Emerald

    Jörg Henseler

  88. Impact of Information Technology Infrastructure Flexibility on Mergers and Acquisitions1

    Article • MIS Quarterly, March 2018, MIS Quarterly

    Jörg Henseler

  89. The behavioural response of the professional buyer on social cues from the vendor and how to measure it

    Article • Journal of Business and Industrial Marketing, February 2018, Emerald

    Jörg Henseler

  90. Potential and Realized Absorptive Capacity as Complementary Drivers of Green Product and Process Innovation Performance

    Article • Sustainability, February 2018, MDPI AG

    Dr Gabriel Cepeda, Jörg Henseler

  91. Developing green innovation performance by fostering of organizational knowledge and coopetitive relations

    Article • Review of Managerial Science, December 2017, Springer Science + Business Media

    Dr Gabriel Cepeda, Jörg Henseler

  92. The internal audit dilemma – the impact of executive directors versus audit committees on internal auditing work

    Article • Managerial Auditing Journal, October 2017, Emerald

    Jörg Henseler

  93. Mapping the Field: A Bibliometric Analysis of Green Innovation

    Article • Sustainability, June 2017, MDPI AG

    Dr Gabriel Cepeda, Jörg Henseler

  94. Estimating hierarchical constructs using consistent partial least squares

    Article • Industrial Management, April 2017, Emerald

    Jörg Henseler, Allard Van Riel

  95. Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling

    Article • Journal of Advertising, January 2017, Taylor & Francis

    Jörg Henseler

  96. Partial Least Squares Path Modeling

    Article • January 2017, Springer Science + Business Media

    Jörg Henseler

  97. Partial Least Squares Path Modeling: Updated Guidelines

    Article • January 2017, Springer Science + Business Media

    Jörg Henseler

  98. Advanced Methods for Modeling Markets

    Article • January 2017, Springer Science + Business Media

    Jörg Henseler

  99. Testing moderating effects in PLS path models with composite variables

    Article • Industrial Management, October 2016, Emerald

    Jörg Henseler

  100. Guest editorial

    Article • Industrial Management, October 2016, Emerald

    Jörg Henseler

  101. Introducing new products that affect consumer privacy: A mediation model

    Article • Journal of Business Research, October 2016, Elsevier

    Jörg Henseler

  102. Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section

    Article • Journal of Business Research, October 2016, Elsevier

    Prof. Dr. Christian M. Ringle, Dr Gabriel Cepeda, Jörg Henseler

  103. Partial least squares path modeling using ordinal categorical indicators

    Article • Quality & Quantity, September 2016, Springer Science + Business Media

    Jörg Henseler

  104. Realizing Product‐Packaging Combinations in Circular Systems: Shaping the Research Agenda

    Article • Packaging Technology and Science, June 2016, Wiley

    Jörg Henseler

  105. Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)

    Article • Journal of Product & Brand Management, May 2016, Emerald

    Jörg Henseler

  106. Testing measurement invariance of composites using partial least squares

    Article • International Marketing Review, May 2016, Emerald

    Jörg Henseler, Prof. Dr. Christian M. Ringle

  107. Using PLS path modeling in new technology research: updated guidelines

    Article • Industrial Management, February 2016, Emerald

    Jörg Henseler

  108. The reinforcing effect of a firm's customer orientation and supply-base orientation on performance

    Article • Industrial Marketing Management, January 2016, Elsevier

    Jörg Henseler

  109. A circumplex model of the behavioural antecedents of unintended strategic alliance termination: a PLS-based analysis

    Article • June 2015, University Library/University of Twente

    Professor Olivier Furrer, Jörg Henseler

  110. Managers’ risk propensity and destructive behavior in buyerseller relationships: an application of PLS analysis

    Article • June 2015, University Library/University of Twente

    Professor Olivier Furrer, Jörg Henseler

  111. Responses When the Earth Trembles: The Impact of Community Awareness Campaigns on Protective Behavior

    Article • Journal of Marketing & Public Policy, April 2015, SAGE Publications

    Jörg Henseler

  112. Partial Least Squares

    Article • January 2015, Wiley

    Jörg Henseler

  113. Formative (Measurement)

    Article • January 2015, Wiley

    Jörg Henseler

  114. Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The conference for PLS Users

    Article • January 2015, University Library/University of Twente

    Jos Schijns, Jörg Henseler

  115. Consistent and asymptotically normal PLS estimators for linear structural equations

    Article • Computational Statistics & Data Analysis, January 2015, Elsevier

    Jörg Henseler

  116. A new criterion for assessing discriminant validity in variance-based structural equation modeling

    Article • Journal of the Academy of Marketing Science, August 2014, Springer Science + Business Media

    Prof. Dr. Christian M. Ringle, Jörg Henseler

  117. On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012)

    Article • Long Range Planning, June 2014, Elsevier

    Jörg Henseler, Prof. Dr. Christian M. Ringle

  118. Common Beliefs and Reality About PLS

    Article • Organizational Research Methods, April 2014, SAGE Publications

    Jörg Henseler, Prof. Dr. Christian M. Ringle

  119. Using customer contact centres as relationship marketing instruments

    Article • Service Business, December 2013, Springer Science + Business Media

    Jörg Henseler

  120. Physicians' appraisal of mobile health monitoring

    Article • Service Industries Journal, October 2013, Taylor & Francis

    Jörg Henseler

  121. Utilizing customer metrics in the digital age

    Article • Journal of Service Management, June 2013, Emerald

    Lerzan Aksoy, Full Professor Bernd Skiera, Jörg Henseler

  122. “Let’s Wait and See!” The Real Option to Switch as a New Element of Customer Value

    Article • Schmalenbach Business Review, April 2013, Springer Science + Business Media

    Jörg Henseler

  123. Customer-Care-Center-Qualität: Messung und Nutzung

    Article • Marketing Review St Gallen, March 2013, Springer Science + Business Media

    Jörg Henseler

  124. Factors Affecting Mobile Diabetes Monitoring Adoption Among Physicians: Questionnaire Study and Path Model

    Article • Journal of Medical Internet Research, December 2012, JMIR Publications Inc.

    Jörg Henseler

  125. Response Strategies in Strategic Alliances

    Article • Long Range Planning, October 2012, Elsevier

    Jörg Henseler, Professor Olivier Furrer

  126. Exploring Unanticipated Consequences of Strategy Amongst Stakeholder Segments: The Case of a European Revenue Service

    Article • Long Range Planning, October 2012, Elsevier

    Jörg Henseler

  127. Reducing employee turnover through customer contact center job quality

    Article • The International Journal of Human Resource Management, October 2012, Taylor & Francis

    Jörg Henseler

  128. Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels

    Article • Journal of Supply Chain Management, April 2012, Wiley

    Jörg Henseler

  129. Creating customer loyalty through service customization

    Article • European Journal of Marketing, March 2012, Emerald

    Jörg Henseler

  130. Goodness-of-fit indices for partial least squares path modeling

    Article • Computational Statistics, March 2012, Springer Science + Business Media

    Jörg Henseler

  131. Job quality in the customer contact centre: conceptual foundation and scale development

    Article • Service Industries Journal, February 2012, Taylor & Francis

    Jörg Henseler

  132. Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling

    Article • European Journal of Information Systems, January 2012, Taylor & Francis

    Jörg Henseler, Dr Bradley James Wilson

  133. PLS-MGA: A Non-Parametric Approach to Partial Least Squares-based Multi-Group Analysis

    Article • January 2012, Springer Science + Business Media

    Jörg Henseler

  134. Why generalized structured component analysis is not universally preferable to structural equation modeling

    Article • Journal of the Academy of Marketing Science, December 2011, Springer Science + Business Media

    Jörg Henseler

  135. Linear indices in nonlinear structural equation models: best fitting proper indices and other composites

    Article • Quality & Quantity, August 2011, Springer Science + Business Media

    Jörg Henseler

  136. Perceived customer contact centre quality: conceptual foundation and scale development

    Article • Service Industries Journal, June 2011, Taylor & Francis

    Jörg Henseler

  137. Technology‐based service proposal screening and decision‐making effectiveness

    Article • Management Decision, May 2011, Emerald

    Allard Van Riel, Jörg Henseler

  138. Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

    Article • January 2011, Emerald

    Jörg Henseler, Prof. Dr. Christian M. Ringle

  139. A cross-cultural comparison of brand extension success factors: A meta-study

    Article • Journal of Brand Management, September 2010, Springer Science + Business Media

    Jörg Henseler

  140. A Comparison of Approaches for the Analysis of Interaction Effects Between Latent Variables Using Partial Least Squares Path Modeling

    Article • Structural Equation Modeling A Multidisciplinary Journal, January 2010, Taylor & Francis

    Jörg Henseler

  141. Handbook of Partial Least Squares

    Article • January 2010, Springer Science + Business Media

    Jörg Henseler, Dr Bradley James Wilson

  142. A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling: A Rejoinder

    Article • SSRN Electronic Journal, January 2010, Elsevier

    Jörg Henseler

  143. An empirical comparison of the efficacy of covariance-based and variance-based SEM

    Article • International Journal of Research in Marketing, December 2009, Elsevier

    Jörg Henseler

  144. Editorial: Perspectives on Partial Least Squares

    Article • November 2009, Springer Science + Business Media

    Jörg Henseler

  145. Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures

    Article • November 2009, Springer Science + Business Media

    Jörg Henseler

  146. Inter‐firm network capability: how it affects buyer‐supplier performance

    Article • British Food Journal, August 2009, Emerald

    Jörg Henseler

  147. On the convergence of the partial least squares path modeling algorithm

    Article • Computational Statistics, August 2009, Springer Science + Business Media

    Jörg Henseler

  148. A Comparison Between Experimental and Authentic Blood/Serum Ratios of 3,4-Methylenedioxymethamphetamine and 3,4-Methylenedioxyamphetamine

    Article • Journal of Analytical Toxicology, June 2009, Oxford University Press (OUP)

    Jörg Henseler

  149. Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events

    Article • International Journal of Sports Marketing and Sponsorship, April 2009, Emerald

    Dr Bradley James Wilson, Jörg Henseler

  150. An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM

    Article • SSRN Electronic Journal, January 2009, Elsevier

    Jörg Henseler

  151. The use of partial least squares path modeling in international marketing

    Article • January 2009, Emerald

    Professor Rudolf R Sinkovics, Prof. Dr. Christian M. Ringle, Jörg Henseler

  152. Determination of Morphine and 6-Acetylmorphine in Blood With Use of Dried Blood Spots

    Article • Therapeutic Drug Monitoring, December 2008, Wolters Kluwer Health

    Jörg Henseler

  153. Was bedeutet Trägheit? Begriff und Wirkung der Trägheit im Rahmen des Wechselverhaltens von Konsumenten im Strommarkt

    Article • der markt, September 2006, Springer Science + Business Media

    Jörg Henseler

  154. Das Wechselverhalten von Konsumenten im Strommarkt

    Article • January 2006, Springer Science + Business Media

    Jörg Henseler

  155. Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues

    Article • Edward Elgar Publishing

    Jörg Henseler, Prof. Dr. Christian M. Ringle