All Stories

  1. Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

    Article • Business Strategy and the Environment, January 2021, Wiley

    Jos Schijns

  2. Internal branding in higher education: dialectical tensions underlying the discursive legitimation of a new brand of student diversity

    Article • Higher Education Research & Development, October 2019, Taylor & Francis

    Jos Schijns