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  1. Creativity identity in Colombia: the advertising creatives’ perspective.

    Article • International Journal of Advertising, September 2017, Taylor & Francis

    Dr Bradley James Wilson

  2. How context shapes value co-creation: spectator experience of sport events

    Article • Service Industries Journal, September 2016, Taylor & Francis

    Dr Bradley James Wilson

  3. Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment

    Article • Journal of Strategic Marketing, December 2015, Taylor & Francis

    Dr Bradley James Wilson

  4. Routledge Handbook of Sports Marketing

    Article • December 2015, Taylor & Francis

    Dr Bradley James Wilson

  5. Alcohol-related player behavioral transgressions: Incidences, fan media responses, and a harm-reduction alternative

    Article • International Review for the Sociology of Sport, December 2013, SAGE Publications

    Dr Bradley James Wilson

  6. Advances in Advertising Research (Vol. IV)

    Article • January 2013, Springer Science + Business Media

    Dr Bradley James Wilson

  7. Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling

    Article • European Journal of Information Systems, January 2012, Taylor & Francis

    Jörg Henseler, Dr Bradley James Wilson

  8. The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management

    Article • Industrial Marketing Management, May 2011, Elsevier

    Dr Bradley James Wilson

  9. Investigating directionality for a media consumption construct

    Article • Asia Pacific Journal of Marketing and Logistics, January 2011, Emerald

    Associate Professor Andrea Vocino, Dr Bradley James Wilson

  10. Handbook of Partial Least Squares

    Article • January 2010, Springer Science + Business Media

    Jörg Henseler, Dr Bradley James Wilson

  11. A sport crisis typology: establishing a pathway for future research

    Article • International Journal of Sport Management and Marketing, January 2010, Inderscience Publishers

    Dr Bradley James Wilson

  12. Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events

    Article • International Journal of Sports Marketing and Sponsorship, April 2009, Emerald

    Dr Bradley James Wilson

  13. On the Use of Formative Measurement Specifications in Structural Equation Modeling: A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estimation Methodologies

    Article • SSRN Electronic Journal, January 2009, Elsevier

    Dr Bradley James Wilson

  14. Player transgressions and the management of the sport sponsor relationship

    Article • Public Relations Review, June 2008, Elsevier

    Dr Bradley James Wilson

  15. An examination of the impact of player transgressions on sponsorship b2b relationships

    Article • International Journal of Sports Marketing and Sponsorship, January 2008, Emerald

    Dr Bradley James Wilson

  16. Investigating the moderating role of fit on sports sponsorship and brand equity

    Article • International Journal of Sports Marketing and Sponsorship, July 2007, Emerald

    Dr Bradley James Wilson